Assistant Director, Marketing and Communications

Assistant Director, Marketing and Communications

Virginia's Community College System Richmond, VA
Piedmont Virginia Community College (PVCC) is a public, open access institution of higher education in the Virginia Community College System whose main campus is located in Charlottesville, Virginia. This is home to the Charlottesville Historic Downtown Mall, The Jefferson School African American Heritage Center, and the John Paul Jones Arena (JPJ). As a comprehensive community college, the College provides quality, accessible, and affordable educational opportunities for the residents of the City of Charlottesville and the counties of Albemarle, Buckingham, Fluvanna, Greene, Louisa, and Nelson.
PVCC is known throughout the community and the Virginia Community College System for its exceptional faculty and staff, the quality of its programs and services, and the success of its students.
PVCC seeks an Assistant Director of Marketing and Communications (MarCom) to support integrated marketing and communications projects related to its strategic plan and College-wide marcom efforts. The Assistant Director plays a key role in advancing the institution's brand, visibility, and strategic priorities through the development and execution of integrated marketing and communications initiatives. This position combines strategic planning, content development, and project management to support institutional goals, drive audience engagement, and ensure consistent, high-quality messaging across platforms.
The Assistant Director will work in support of the school's mission and values, ensuring all work supports strategic goals.
Duties and Responsibilities
Ability to manage multiple projects and perform efficiently in a fast-paced environment with fluctuating and competing priorities.
Ability to represent the MarCom team with and in the absence of the Executive Director.
Adherence to PVCC brand, style and accessibility guidelines – demonstrated accuracy, attention to detail and a service-oriented approach.
Contribute to messaging and communications for target audiences of current students, new/prospective students, adult learners, the general community, and program areas across the College.
Demonstrated planning, organization, and time management skills.
High-level communication skills (verbal and written) and proficiency and excellence in writing and editing – AP Style.
Proven ability to effectively manage collaborative, "customer-based" services in an environment with multiple stakeholders.
Proficiency with computers, document creation software, presentation software, spreadsheets, Office 365 suite – specifically PowerPoint, Excel, WORD, Outlook, Teams. Familiarity with SharePoint, OneDrive and Adobe Suite.
Understanding of accessibility regulations and ADA Title II/III, Section 504, and WCAG 2.1 Level AA standards, and a willingness to learn how they apply in higher education.
Use, improve and build processes and tools to help elevate personal and team efficiency and effectiveness.
The Assistant Director may indirectly manage other team members while collaborating on projects and may be asked to represent the Marketing and Communications Office in the absence of the Executive Director.
Well-qualified Candidates Should Demonstrate
A service-focused mindset paired with strong, proactive relationship-building and collaboration skills
A strategic mindset and a drive for data-driven decision-making.
Ability to manage sensitive information with the utmost discretion.
An interest and experience in content and creative trends and a drive to seek out new ideas.
Demonstrated high level of integrity while handling confidential information.
Excellent project management skills and ability to meet deadlines; a bias for action and problem-solving.
Experience and aptitude in marketing and communications, including integrated campaign planning, working on creative teams, copywriting and copyediting, and of content management and similar applications.
Experience working in marketing within higher education a plus.
Strong attention to detail and an eye for quality.
How Time Will Be Spent
35% – Developing and implementing strategic marketing and communication campaigns for key initiatives across the College.
Analysis and reporting on projects and campaigns
Creating and implementing integrated campaign messaging
Designing accessible files for print, forms, PPT, other
30% – Program/Department specific campaigns and communication planning with Executive Director.
Areas of study marketing and communication strategies
Division marketing and communication – Workforce Development, TJACE, degree program strategic initiatives
New program launches – Corporate arm of Workforce Development, new degree and non-degree programs
25% – General marketing and communication
Assisting Executive Director
Content development – writing, proofing and editing
Project request assignments
Reports – analysis, research and reporting
10% – Special projects and initiatives
Department/program area requests
School-wide initiatives
System-wide initiatives
Other projects as requested
Special Assignments May be required to perform other duties as assigned. May be required to assist the agency or state government generally in the event of an emergency declaration by the Governor.
KSA's/Required Qualifications
Required Qualifications:
Experience in marketing, communications, or public relations.
Demonstrated ability to analyze data from multiple sources to inform strategic decision-making.
Proven experience applying marketing, public relations, and/or communications strategies within a higher education or similarly complex environment.
Strong organizational skills with the ability to manage multiple projects and priorities efficiently and simultaneously.
Professional presence with a commitment to delivering exceptional internal and external customer service.
Ability to take direction while independently managing and executing projects from concept to completion.
Experience collaborating effectively as part of a team in a dynamic, multi-functional environment.
Excellent written communication skills, including the ability to develop content across various platforms and clearly articulate ideas, strategies, and plans.
Additional Considerations
Knowledge of branding principles and experience maintaining brand consistency across multiple channels.
Ability to interpret and report on campaign performance metrics, with a focus on continuous improvement and ROI.