Principal, Product Marketing

Principal, Product MarketingSkip to main content#Principal, Product Marketing page is loaded## Principal, Product MarketingApplylocations: Chaska, MNtime type: Full timeposted on: Posted Todayjob requisition id: REQ-12947**Job Title:**Principal, Product Marketing**Job Description:****Position Summary:**Entegris is seeking a strategic, results-driven **Principal, Product Marketing Manager, Services – Electromechanical Devices & Instrumentation** based in North America. The Product Marketing Manager is responsible for defining, positioning, and driving the go‐to‐market success of the company’s services portfolio, focused on the Electromechanical Devices & Instrumentation product families. This role sits at the intersection of **services, sales, product, and customer success**, translating service value into compelling messaging, sales tools, and growth strategies that accelerate adoption, revenue, and customer lifetime value**Responsibilities:*** Develop clear value propositions, positioning, and messaging for services offerings (e.g., professional services, managed services, support, consulting, lifecycle services).* Differentiate services based on customer outcomes, ROI, and business impact—not just features.* Tailor messaging by customer segment, industry, lifecycle stage, and buying persona* Lead go‐to‐market planning for new services launches, service bundles, and pricing/packaging updates.* Partner with Product, Services Delivery, and Sales to define launch plans, offer readiness, and success metrics.* Support upsell, cross‐sell, and attach‐rate strategies tied to product and platform adoption* Create sales enablement materials, including pitch decks, battlecards, solution briefs, FAQs, and ROI tools.* Train sales and partner teams on services value, use cases, and competitive differentiation.* Support strategic deals with tailored messaging and value justification* Conduct customer research, win/loss analysis, and competitive assessments specific to services.* Gather voice‐of‐customer insights to inform service offer evolution and packaging.* Monitor market trends, pricing models, and service benchmarks.* Support customer lifecycle initiatives such as onboarding, adoption, renewal, and expansion.* Partner with Customer Success and Services teams to improve engagement and retention through targeted messaging.* Develop content and campaigns focused on outcomes, best practices, and customer success stories.* Act as the services marketing liaison between Product, Sales, Services Operations, Finance, and Customer Success.* Ensure consistent messaging across marketing channels, internal teams, and partners.* Influence roadmap and service design by representing market and customer needs.* **Qualifications and Preferred Skills:** **Required:*** Bachelor’s degree in Marketing, Business, Engineering, or a related field.* 5+ years of experience in **product marketing or solutions marketing**, preferably with **services or recurring revenue offerings**.* Experience supporting B2B sales teams and complex buying cycles.* Strong storytelling, messaging, and presentation skills.* Demonstrated ability to turn technical or operational services into clear customer value**Compensation**: The pay range for this role is $140,000-$200,000 USD with actual pay commensurate based on the candidate's experience within the role.* **Preferred:*** Advanced degree (MBA or equivalent)* 5+ years of experience in semiconductor industry* **Physical Requirements:*** International and domestic travel, up to 50% in a month
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