Responsibilities
- Lead media strategy and integrated planning across a portfolio of healthcare clients, ensuring plans align with business objectives and audience needs.
- Serve as the senior strategic lead for media planning engagements, guiding annual planning, launch strategies, investment allocation, and measurement frameworks.
- Translate complex market dynamics, audience insights, competitive intelligence, and performance data into actionable strategic recommendations.
- Drive audience‑first omnichannel planning approaches that connect HCP, patient, caregiver, and consumer engagement opportunities.
- Champion innovation and identify emerging media opportunities, technologies, and measurement solutions that create competitive advantage for clients; manage and mentor junior team members, providing oversight, feedback, and workload direction.
- Navigate complex stakeholder environments with professionalism, sound judgment, and strong collaboration skills.
- Serve as a trusted advisor to senior client stakeholders, leading strategic discussions and influencing media investment decisions.
- Present recommendations, performance insights, and future planning opportunities to executive‑level client audiences.
- Establish planning standards, best practices, and quality control processes across assigned client teams.
- Guide budget allocation, channel strategy, audience prioritization, and KPI development to maximize business impact.
- Partner with Analytics teams to develop measurement frameworks that connect media performance to business outcomes.
- Foster a test‑and‑learn culture focused on continuous optimization and media effectiveness.
- Lead, mentor, and develop Directors, Associate Directors, and Managers across the planning organization.
- Support new business efforts through strategic media leadership, pitch participation, and development of differentiated media approaches.
Requirements
- 10+ years of media strategy, planning, and investment experience, with significant healthcare, pharmaceutical, biotech, or highly regulated industry experience preferred.
- 5+ years of progressive leadership experience managing teams and developing talent.
- Deep expertise in omnichannel media strategy, audience planning, and integrated communications planning.
- Strong understanding of healthcare media ecosystems across HCP, patient, caregiver, and consumer audiences.
- Demonstrated ability to develop and lead complex, multi‑channel media strategies tied to measurable business outcomes.
- Experience building measurement frameworks and translating performance insights into strategic recommendations.
- Proven success in influencing senior stakeholders and presenting to executive‑level clients.
- Strong understanding of audience segmentation, media research, attribution, marketing effectiveness, and emerging media technologies.
- Ability to navigate ambiguity, influence cross‑functional teams, and drive alignment within complex matrixed organizations.
- Experience contributing to agency growth initiatives, thought leadership, and new business efforts preferred.