Overview
For our client, we are seeking a Director Growth Marketing Manager to join the team of a leader in the Real Estate & Construction space. This role will drive search and content-led growth initiatives that improve visibility, acquisition, and measurable demand. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a Real Estate & Construction environment.
Location: San Francisco, CA - US based candidates only, no visa sponsorship available
Compensation: $200,000 – $225,000 annually
Responsibilities
- Own and run paid search and social campaigns directly for the business
- Build and optimize Google Ads campaigns including Performance Max and remarketing
- Manage Meta advertising across Facebook and Instagram platforms
- Implement a robust testing program for creative and audience experiments
- Monitor and explain key performance metrics like CAC and ROAS effectively
- Integrate AI tools into marketing workflows in practical, impactful ways
Qualifications
- 8+ years of hands‑on paid search and paid social experience, particularly in‑house
- Deep knowledge of Google Ads, including Smart Bidding and audience layering
- Proven execution of Meta Ads, including creative testing and Conversions API setup
- Demonstrated practical use of AI tools in a marketing workflow
- Strong SQL and analytics skills for data extraction and reporting
- Experience with attribution in high‑consideration, long‑cycle products, particularly real estate or financial services
- Working knowledge of Google Tag Manager and GA4 for ad tracking and debugging
Benefits
- Comprehensive medical, dental, and vision coverage through Aetna or Kaiser
- Short‑term and long‑term disability insurance provided
- Additional health plans including hospital indemnity and accident coverage
- 401k plan with employer contributions and life insurance options
- Flexible commuter benefits available in selected locations
- Generous PTO, including specific days for volunteering
- Annual anniversary perks such as a one-month paid sabbatical
- Support services for employees buying or selling homes
Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.
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