The Marketing Director will lead all brand, digital, and growth initiatives for a boutique real estate group with diversified revenue streams including residential development, commercial assets, property management, and investment services. This role requires a strategic, data‑driven marketing leader with direct, hands‑on real estate industry experience and the ability to build a modern, scalable marketing function that strengthens the company’s presence and drives measurable growth.
Key Responsibilities
Brand & Strategic Leadership
- Develop and execute a unified brand strategy that reflects the company’s boutique identity and supports growth across development, commercial, property management, and investment divisions.
- Build a comprehensive marketing roadmap aligned with revenue goals and long‑term business strategy.
- Ensure brand consistency across all digital, print, and experiential touchpoints.
Digital Marketing & Demand Generation
- Own digital strategy including SEO, SEM, paid social, retargeting, and multi‑channel lead‑generation funnels.
- Optimize website performance, landing pages, and conversion pathways for buyers, tenants, investors, and partners.
- Implement analytics dashboards to track KPIs, ROI, and campaign performance.
Content, Creative & Storytelling
- Oversee creation of high‑quality content including project marketing, video, photography, social media, newsletters, and thought‑leadership.
- Build a compelling narrative around the company’s boutique value proposition and market expertise.
- Manage creative vendors, agencies, and freelancers.
Project & Asset Marketing
- Support new development launches, commercial projects, and investment offerings with targeted campaigns.
- Create marketing collateral, presentations, and digital assets tailored to each business line.
- Conduct market research to inform positioning, messaging, and competitive differentiation.
Public Relations & Partnerships
- Manage PR strategy, media relationships, and press releases to increase brand visibility.
- Build partnerships with local organizations, community groups, and industry associations.
- Oversee events, sponsorships, and experiential marketing initiatives.
Operational Excellence
- Manage marketing budget, vendor contracts, and timelines.
- Implement scalable processes, systems, and technology to support efficient marketing operations.
- Ensure all marketing activities comply with real estate regulations and industry standards.
Qualifications
- Real estate industry experience is required — specifically in development, commercial, property management, or investment marketing.
- 7–10+ years of marketing leadership experience exclusively within real estate .
- Proven success driving measurable growth through digital marketing and brand strategy.
- Strong communication, analytical, and project‑management skills.
- Proficiency with CRM platforms, marketing automation, analytics tools, and social media management systems.
- Creative mindset with strong business acumen and a bias toward execution.
Success Looks Like
- Increased qualified inbound opportunities across all revenue streams.
- Stronger brand recognition and market positioning in Dallas.
- High‑impact digital presence with measurable growth in traffic, engagement, and conversions.
- Efficient, scalable marketing operations that support long‑term business growth.