Sr. Business Development Manager, International

Senior Manager, Business Development

Niagen Bioscience is seeking a strategic and results-driven Senior Manager, Business Development to lead the growth of our international distribution and commercial partnerships, with an initial focus on China cross-border and Asia Pacific. This role is responsible for expanding existing partnerships while identifying new revenue opportunities across retail, wholesale, distribution, and e-commerce channels globally.
The Senior Manager will own key distributor relationships and China cross-border e-commerce partnerships (including platforms such as Tmall Global and JD Worldwide), driving sell-in and sell-through across international markets. This role requires a hands-on commercial operator who can balance relationship management with proactive business development to drive sustainable and profitable growth.
The ideal candidate brings strong connections with cross-border e-commerce platforms, distributors, and buyers, along with experience in consumer health, supplements, or regulated products, and a proven ability to grow distribution across international markets.
Core Expectations:

Commercial & Partner Management
Own the commercial performance and P&L of assigned markets and partners, including revenue, profitability, inventory, and promotional investments.
Develop pricing, assortment, merchandising, and promotional strategies that strengthen sell-in, sell-through, and long-term channel profitability.
Evaluate the performance and ROI of commercial investments and recommend adjustments to improve resource allocation and financial returns.
Lead annual business planning, partner scorecards, and quarterly business reviews to track sales, inventory, execution, and brand-development objectives.
Build and grow relationships with key distributors, buyers, trading partners, and cross-border e-commerce platforms.
Partner with internal teams to support platform launches, expansions, and account-specific initiatives
International Distribution Strategy & Market Development
Expand presence in priority international markets, with an initial focus on China and Asia Pacific, while identifying opportunities in additional regions as the business grows.
Identify, evaluate, and onboard new distribution partners and channel opportunities across priority international markets to drive incremental revenue growth
Assess market dynamics, competitive landscape, and channel performance across international markets to inform strategic decisions
Develop market-specific growth strategies based on consumer insights, competitive dynamics, and channel opportunities.
Build a robust pipeline of opportunities and drive deals from prospecting through execution
Serve as a trusted commercial advisor to distributors and retail partners, recommending strategies to expand distribution, improve execution, and accelerate growth.
Explore innovative distribution models, including cross-border e-commerce marketplaces, digital health platforms, and strategic alliances
Structure and negotiate partnership agreements, ensuring alignment with company financial and strategic goals
Navigate regulatory, compliance, and operational considerations across China and broader Asia Pacific markets
Cross-Functional Collaboration
Lead cross-functional execution across Marketing, Regulatory, Supply Chain, Finance, and Science, including product registration, localization, and launch execution, to support successful launches and business growth.
Own demand forecasting for assigned markets and work with Finance and Supply Chain to maintain product availability and optimize inventory.
Align product launches, promotions, and content strategies with distribution partner needs
Ensure partnerships and channel activities comply with applicable regulatory requirements, contractual obligations, and company brand standards.
Qualifications
7+ years of experience in business development, sales, international distribution, e-commerce, or another commercial function.
Proven experience managing international distribution, e-commerce, or commercial channel partnerships. Experience in Asia Pacific and/or China cross-border commerce is highly desirable.
Experience in consumer health, supplements, wellness, or regulated products strongly preferred
Demonstrated success developing or scaling business in China and/or other Asia Pacific markets
Strong negotiation, relationship management, and deal-making skills
Demonstrated ability to develop commercial strategies while driving hands-on execution.
Strong commercial acumen with experience managing P&Ls, revenue targets, pricing strategy, and profitability
Excellent communication and cross-functional collaboration skills
Preferred Qualifications
Existing relationships with cross-border e-commerce platforms, distributors, or trading partners in Asia Pacific
Experience with cross-border e-commerce platforms (e.g., Rakuten, Coupang, Tmall Global, JD Worldwide)
Familiarity with regulatory and compliance requirements for supplements or healthcare products
Experience scaling emerging brands globally
Business proficiency in Mandarin preferred; proficiency in another regional language a plus
Competencies & Skills
Strong written and verbal communication skills with confidence engaging partners and stakeholders
Proven ability to build, manage, and grow partnerships across cross-border e-commerce, distribution, and international channels
Strong commercial acumen with understanding of pricing, margins, and channel economics
Strategic thinking with the ability to identify and execute new business and market expansion opportunities
Skilled negotiator with experience structuring and closing complex distribution agreements
Analytical and data-driven, with the ability to translate insights into actionable strategies
Effective cross-functional collaborator, able to align internal teams and external partners
Strong ownership and ability to influence cross-functional teams, fostering accountability and performance
Ability to operate in a fast-paced environment with a high degree of ownership and execution focus
High integrity and sound judgment when managing sensitive business relationships and decisions
$140,000 - $165,000 a year
We are an equal opportunity employer that operates with an emphasis that People Matter(s). We respect and will consider every and all kinds of people regardless of race, color, religion, sex, sexual orientation, gender identity, age, natural origin, protected veteran status, disability, or any other factors prohibited by law or humanity.