Fractional Marketing Lead

Fractional Marketing Lead

Location: Remote
Start Date: ASAP
Duration: 8 Month Contract
Hours: 8-10 Hours/Week (Part-Time)
Compensation: $70-80/hr W2
Benefits: Eligible for Health, Dental, Vision, 401K Must be authorized to work in the U.S. This position is not eligible for sponsorship
About the Opportunity

We're seeking an experienced Fractional Marketing Leader to guide a company-wide brand refresh for an innovative organization operating in a highly technical and regulated industry. This engagement will focus on leading a comprehensive brand evolution, beginning with a corporate website redesign and expanding into broader brand positioning, messaging, visual identity, and brand governance. You'll partner closely with executive leadership, marketing, design, engineering, and external creative agencies to ensure the refreshed brand accurately reflects the company's vision while meeting the requirements of a publicly traded organization. This is an ideal opportunity for a senior marketing consultant or fractional executive who has successfully led enterprise rebrands for complex B2B organizations.
Responsibilities

Lead the overall strategy and execution of a corporate brand refresh
Oversee website redesign efforts across multiple external web agencies
Develop and refine brand positioning, messaging, and brand guidelines
Evaluate visual identity updates, including colors, design systems, and potential logo refinements
Ensure consistency between the parent company and subsidiary brands
Build executive presentations and business cases to secure stakeholder approval
Partner with engineering, operations, legal, and executive leadership throughout the project
Coordinate cross-functional meetings and keep the initiative moving forward
Provide strategic direction to creative resources while ensuring execution stays on schedule
Navigate compliance considerations associated with a publicly traded company
Minimum Requirements

8 years of marketing, brand strategy, or creative leadership experience
Experience leading enterprise brand refreshes and website redesign initiatives
Experience working with publicly traded companies and legal/compliance stakeholders
Relevant industry experience in tech, automotive, energy, shipping, etc
Background within complex B2B industries such as energy, industrial, manufacturing, advanced technology, automotive, maritime, healthcare, aerospace, or similar regulated environments
Strong strategic branding experiencenot solely project management
Excellent executive communication and presentation skills
Comfortable translating highly technical concepts into compelling brand messaging
Proven ability to influence stakeholders and drive projects forward with minimal oversight
Preferred Qualifications

Fractional consulting experience
Agency leadership experience
Creative Director or Brand Director background
Experience managing multiple enterprise rebrands
Familiarity with Figma or Adobe Creative Suite