General Manager-Heavy Equipment Sales

General Manager, Sales

The General Manager, Sales is a senior leadership role responsible for driving revenue growth, market expansion, and customer engagement across Southern New Jersey, Maryland, and Delaware.
Reporting to the Senior Director of Sales, this leader will develop and execute strategic sales initiatives, oversee a team of Sales Territory Managers, and build strong relationships with key customers and partners. The role is highly visible and instrumental in shaping regional performance and long-term commercial success.
Key responsibilities include:
Develop and execute sales strategies aligned with corporate growth objectives
Lead, coach, and scale a high-performing team of Sales Territory Managers
Drive sales and rental revenue growth across the assigned region
Monitor sales performance, forecasts, and key metrics to ensure targets are achieved
Build and maintain strong relationships with key accounts, prospects, and partners
Negotiate contracts and successfully close complex deals
Ensure high levels of customer satisfaction, retention, and service excellence
Represent the organization at trade shows, industry events, and customer engagements
Collaborate cross-functionally with marketing, operations, and product support teams
Requirements include:
Bachelor's degree in Business, Marketing, or related field
Minimum of 5+ years of sales management experience, preferably within construction equipment or heavy industry
Demonstrated success leading teams and achieving revenue growth targets
Strong leadership, coaching, and team development capabilities
Excellent communication, presentation, and negotiation skills
Strategic thinker with the ability to translate data into actionable insights
Proven ability to manage performance in a fast-paced, results-driven environment
High level of business acumen and customer focus
Benefits include:
Base Salary:

$165,000

$175,000 (commensurate with experience and location)
Comprehensive benefits starting Day 1: Medical, Dental, Vision, Life & Disability
Employee discount programs (including major brands and services)
Career advancement and leadership development opportunities
Stability and growth within a globally recognized industry leader
Opportunity to contribute to cutting-edge equipment and technology innovation