Product Marketing Manager

Location: Office/Hybrid (USA-MN)Reports To: Marketing and Business Development ManagerRole SummaryThe Product Marketing Manager (PMM) is responsible for the go-to-market plan and execution, driving demand for the ACS offering across global markets, and enabling the sales team, business development and our partners to capitalize on opportunities. A strong candidate will have the ability to plan and execute high impact/ROI marketing activities within a small team.Shift Your Career in Motion!ACS Motion Control is a supplier of high-end motion control systems serving high-tech original equipment manufacturers. Types of equipment using our products include:Semiconductor manufacturing systemsElectronics/PCB and display manufacturing systems- Biomedical - Genome sequencing systemsLaser microprocessing systemsOur vision is to make life-changing innovations possible by creating the smartest motion control solutions through long-term partnerships.Key Responsibilities1. Go-to-Market PlansCreate and execute go-to-market plans for product and feature releasesDevelop clear and focused messaging, value proposition, unique selling points, and sales training materialsCoordinate with and support Marketing Communications with all internal & external messaging to employees, customers and markets.2. Technical Marketing ContentCreate and manage a portfolio of technical marketing and sales enablement materialsContent creation includes videos, datasheets, brochures, website, social media, webinars, in-person seminars, articles, white papers, application success stories & moreCommunicate with internal subject matter experts to inform materialSupport Segment Marketing by helping to create and review sales enablement materials3. Voice of CustomerCreate and conduct structured market & application focused interviews and on‑site discussions with OEMs and stage partners - primarily engaging with engineering management, product management, and senior managementDocument application requirements, performance drivers, unmet needs and use casesSupport Product Management delivering product & solution VOC interviews and summaries that help to define product requirements and set priorities4. Market IntelligenceMeet and interview customers/partners/market players to understand customer needs, market trends and potential, competitive intelligenceAnalyze competitors’ products, sales & marketing strategy and key activitiesMaintain an active internal competitive intelligence database staying current with new competitive developmentsProduce concise reports and maintain a competitive intelligence databaseEducate sales, marketing & management on key competitor intelligenceRequirements:2+ years Product management / Product marketing experience in automation or motion control market. Application engineering experience a plus.Knowledge of various automation technologies with preference towards motion control experienceExperience with customer/application research and creating marketing contentAbility to analyze markets, identify trends, and quantify opportunitiesStrong communication skills; able to produce concise, actionable reportsBachelor’s degree in engineering or related automation / motion control experienceTravelDomestic and international (up to 25%) to customers and industry events
#J-18808-Ljbffr