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Demand Marketing Lead — Multi-Channel Growth

Cengage Group · Detroit, MI, USA ·

Pay:
120.000 - 140.000
Job type:
Full Time

Cengage Group seeks a Senior Manager, Demand Marketing (ELL) to lead the strategy and execution of integrated demand programs across owned, paid, and earned channels. You will guide a team of marketers to drive awareness, engagement, and pipeline growth for Cengage and its portfolio.
The role translates GTM priorities into effective demand programs, partners with Sales and Revenue Operations, and drives measurable outcomes through data‑driven optimization and collaboration across Marketing teams.

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