Media Buyer, Integrated Media Investment

Media Buyer, Integrated Media Investment
Location: New York, New York

Crossmedia is the global media independent. We are a minority‑owned full‑service media planning & buying agency committed to media and business the right way, guided by TRUST, REASON and the Pursuit of HAPPINESS. With 500+ Crossmedians worldwide, we focus on creating innovative connections between brands and people across all channels.

YOUR ROLE
The Buyer oversees tactical planning, execution and reporting of campaigns. They use their knowledge of the media marketplace and media channels to brainstorm and ideate new activations and vendors for media campaigns, bringing fresh ideas to all projects.

Responsibilities

Maintain a base-level knowledge of buying across online and offline media channels: Digital (Banners, Audio, Video) Search, Social, TV, Radio, OOH, Print.

Own vendor communications and develop relationships with clients.

Manage the RFP process, developing partner consideration sets, preparing RFPs, and handling conversations and RFP development with partners.

Collaborate on media buying, vendor contracts, budget management by individual platforms, billing/invoicing for media campaigns.

Lead the use of media buying tools (Freewheel, SBMS/Adazzle, GCM & MOAT/IAS, GCM, Datorama, Tableau, etc.) to execute plans and buys.

Apply negotiation principles to secure discounts and added value.

Act as the first gatekeeper and reviewer for the Assistant’s work.

Ensure smooth campaign launch & execution, communicating updates internally and externally.

Deep understanding of the Digital media trafficking process.

Perform weekly pacing and monitoring of campaign performance.

Quality Focus

Fully comprehend media strategy and tactical details.

Support the Supervisor/Director in developing media approaches.

Encourage media & creative integration through cross‑agency presentations and timelines.

Validate accuracy of data used for reporting.

Develop media POVs for clients.

Encourage outside‑the‑box thinking.

Stay up to date with marketplace offerings and new opportunities.

Personal Efforts & Team Contribution

Participate in training to enhance professional growth.

Mentor Assistant Buyers, providing ongoing feedback and reviews.

Display a high level of personal dedication and motivation.

Positively contribute to culture.

Troubleshoot team issues and concerns.

Build esprit de corps through strong team communication.

REQUIREMENTS

2 years of media investment/buying experience across online and/or offline channels, with campaign execution and management.

Proficiency with media tools and platforms such as Freewheel, SBMS/Adazzle, GCM, MOAT/IAS, Tableau.

Strong project and campaign management skills, including RFP development, vendor negotiations, trafficking, pacing, and reporting.

Effective communication and collaboration abilities—able to manage vendor relationships, support internal teams, and articulate media strategies.

Ability to mentor junior team members.

Salary range: $62k – $75k. Compensation is determined by skills, qualifications and tenure.

This role requires proximity to New York City. We offer a hybrid arrangement with a combination of onsite work and flexibility to work from home.

CROSSMEDIA BENEFITS

Flexibility to work in a hybrid manner with in‑office and work‑from‑home options.

Open/Flexible PTO with US & UK policies.

Sponsored healthcare options and agency‑wide physical & mental health support.

401(k) with company match (USA) and generous pension (UK).

Paid sabbatical at significant milestone anniversaries.

Generous paid parental leave policy.

Life milestone recognition & support.

The Pursuit of Happiness Fund for travel, enrichment classes, fitness memberships or professional development.

Cell phone/tech reimbursement.

Student loan payment plan (US).

Learning & Development and training programs.

COMMITMENT TO DIVERSITY AND INCLUSION
Diversity is in our DNA. As a minority‑owned company, we’re committed to an inclusive environment at every level. Nearly one third of senior leadership identifies as a person of color, and over half of our executive leadership are women. We run active mentoring & internship programs that create opportunities for underrepresented groups.

Equal Employment Opportunity Statement
Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture. We do not discriminate against candidates or employees because of disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable law.

All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities, or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description does not state or imply these are the only duties required. Employees may be required to perform other duties within guidelines and compliance with U.S. and U.K. laws.

Continued employment remains on an “at‑will” basis. Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the Americans with Disabilities Act (U.S.).

Physical Demands

Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time.

Ability to stand, bend, and reach.

Constantly operating a computer and other office productivity machinery.

Ability to communicate information and ideas clearly.

Ability to observe details at close range (within a few feet).

In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com (U.S. based candidates).

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