Director, Digital Advocacy (Washington, DC / Hybrid)

Work. Serve. Thrive.

Imagine a place where your talent can make a meaningful difference in peoples' lives. Working at Feeding America is a uniquely rewarding experience in which our employees work together as vital parts of a much larger mission. We are innovative, mission-focused, diverse, collaborative, values-driven, and focused on results.

Feeding America is the nation's largest charity and the leading domestic hunger‑relief charity in the United States. Our mission is to feed America's hungry through a nationwide network of member food banks and engage our country in the fight to end hunger.

This position is based out of Feeding America’s Washington, DC office. Employees must be in the office an average of two days a week and work from home on other days. Employees also have access to a 30‑day “work anywhere” program during the course of each calendar year, which can be combined with PTO and/or holidays.

The Opportunity
The Director of Digital Advocacy implements a wide range of strategic, analytic, and campaign skills that engage grassroots audiences to take action to advance Feeding America’s public policy and legislative objectives and to help catalyze a movement to end hunger. The role develops and implements strategies to build Feeding America’s grassroots advocacy capacity across the network and online to increase impact. The position builds advocacy capacity and engagement among network food bank members and the people we serve, manages legislative advocacy campaigns, and supports growing the number of digital advocates.

Compensation
At Feeding America the compensation policy emphasizes equality and transparency. Salary ranges are defined upfront and seldom subject to negotiation, except for highly experienced new hires. Once hired, employees can progress through salary ranges via merit increases and step promotions.

Salary Range
$116,000 – $121,000 Base, based on experience.

Responsibilities

Develop and implement strategies and plans to engage external grassroots audiences, building a digital advocacy base of engaged advocates.

Oversee the execution of the digital advocacy strategy and provide strategic counsel on digital advocacy programs, including ad campaigns, online‑to‑offline advocacy, retention, and expansion.

Oversee the development and execution of Feeding America’s member advocacy capacity strategy, deliver advocacy trainings, and provide technical assistance to build members’ advocacy skills.

Manage day‑to‑day operations of the growing digital advocacy program, including advocacy email, SMS, social media, and other multi‑channel needs. Coordinate with vendors, partners, and internal digital marketing teams.

Collect and share advocacy best practices across the network to improve and advance strategies and tactics.

Provide leadership support, including strategic counsel to the VP of Advocacy & Neighbor Engagement, manage external consultants, and manage budget for advocacy efforts while developing change‑management systems.

Represent Feeding America at advocacy events, forums, speaking engagements, conferences, coalition meetings, and similar events.

Collaborate with government relations, marketing, and communications to shape messaging and digital advocacy strategies.

Oversee and collaborate on ongoing messaging and grantmaking around SNAP and other projects.

Required Experience and Qualifications

8+ years’ experience in digital advocacy, digital grassroots mobilization, digital external affairs, or digital issue campaigns.

Experience with CRMs (EveryAction, Salesforce, Quorum) and using social media platforms for advocacy engagement.

Preferred bilingual in Spanish.

Required Leadership Competencies

Fosters an Enterprise Mindset

Fosters an Open and Supportive Environment

Leads with Accountability

Collaborates Internally and Externally

Focuses on People and Teams

Manages Organization and Business Complexity

Communicates with Impact and Influence

Feeding America’s goal is to attract, develop, retain, and promote a diverse workforce where all employees feel a sense of belonging and contribute to a culture that values differences, ideas, and experiences. We encourage all individuals, including those from historically under‑represented communities and those with lived experience of hunger, to apply.

Feeding America participates in E‑Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E‑Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact the Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E‑Verify once you have accepted a job offer and completed the Form I‑9.

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