Vice President, Beauty Marketing NA

Vice President of Marketing - Beauty
Position in Marketing, Beauty & Wellness, located in Boston, MA, Hybrid (work 3 days onsite).

What you will be doing
The Vice President of Marketing for the Beauty portfolio owns the Global Brand building and the US + Canada P&L. The individual provides leadership, strategic direction, and business delivery of the company’s Beauty portfolio which includes iconic brands such as Revlon, HOT Tools, Curlsmith, and Drybar.

Duties and Responsibilities
Leadership

Leads and is responsible for the larger Brand Marketing, eComm, Media, and Creative team of ~45.

Acts as critical member of the Beauty Lead Team (BLT) – VP of Sales, VP of Innovation, and Beauty Finance lead.

Manages subordinate supervisors and non‑supervisory employees in accordance with Helen of Troy’s policies; responsible for the overall direction, coordination, and evaluation of the department.

Strategic & Annual Planning

Lead all aspects of the Beauty marketing and business strategy, annual and long‑term planning, including strategic direction and brand positioning.

Ensure growth on the top and bottom line of the portfolio and each business and prioritize efforts accordingly to improve growth.

Partners with Global Product Innovation to ensure readiness of key product launches to support the strategic plan.

Accountable for commercial innovation (e.g., claims, platforms, collaborations).

Global Brand Equity

Owns global brand building and positioning; accountable for setting and maintaining Brand foundational elements – vision, mission, purpose, equity pyramids, brand hearts, style guides.

Accountable for stewarding brand equity throughout commercial plans (e.g., branding, advertising, collateral).

Oversees the Creative Director to ensure all creative outputs are on strategy and brand.

Global, US & CA Creative Asset Toolkits

Oversees global communication planning and strategy.

Accountable for creation of global asset toolkits for distribution to regional markets.

US & Canada P&L

Responsible for delivering the US & CA P&L to Plan (Budget).

US & Canada Go to Market

Responsible for Marketing POS and Gross Revenue forecast, partnering with Sales to triangulate and drive consensus forecast; partners with demand planning and supply chain to drive IBP process.

Responsible for weekly POS tracking, NPD new product trackers.

Partners with Sales to identify key channel distribution opportunities.

Collaborates with Sales on brand distribution and channel strategy; represents marketing strategy and products to key retailers.

Responsible for 360 Planning and integrated agency coordination to deliver “Perfect Storms” of marketing, media & merchandising.

Oversees US Media AOR and Experience Planning, including strategy, briefing, analytics, execution.

Coordinate marketing communications, including branding, public relations, advertising, digital and events collateral materials, website design, and content and strategy, either directly or outsourced.

Consumer Insights

Partners with Consumer Insights for custom research to support brand building framework, brand health tracking, and commercial innovation needs.

Creative

Accountable for Creative Excellence (directly manages Creative Director).

US & Canada DTC

Accountable for Curlsmith & Drybar DTC P&L.

Management Responsibilities

8 direct reports.

Team comprised of Global Integrated Marketing, Local Marketing, DTC, Social, Influencer, PR, Creative, Media.

Skills needed to be successful in this role

Ability to plan and manage concurrently at both a strategic and operational level.

Exceptional track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives, providing personal leadership through example.

Demonstrated ability to lead effectively, working together with colleagues and staff to cultivate a collaborative environment.

Ability to manage cross‑functionally and across an organization.

Demonstrated ability to manage outsourced marketing activities for research, etc.

Excellent communication and interpersonal skills.

Experience working with and addressing upper management and retailers to food/drug/mass merchandisers.

Capacity to assume more significant executive responsibilities over time.

Minimum Qualifications

Bachelor’s Degree.

12+ years of Marketing experience in the Beauty industry with 4 years in a senior management position.

Authorized to work in the United States on a full‑time basis.

Preferred Qualifications

MBA.

Salary
In Massachusetts, the standard base pay range for this role is $207,000-$290,000 annually. This base pay range is specific to Massachusetts and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.

Benefits

Salary + Bonus

Healthcare

Dental

Vision

Paid Holidays

Paid Parental Leave

401(k) with company match

Basic Life Insurance

Short Term Disability (STD)

Long Term Disability (LTD)

Paid Time Off (PTO)

Paid Charitable (volunteer) Leave

Educational Assistance

Equal Opportunity/Affirmative Action Employer
Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

Reasonable Accommodations
We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.

Disclaimer
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.

#J-18808-Ljbffr