Director, Digital Commerce - US

Digital Commerce Strategy Leader

At Kids2, we're really good at what we do. And when we're great at our jobs, we help parents be great at their jobs.
Parenting is demanding, and that's where we come in. We want to reimagine how brands can make it easier for early stage parents – not by just selling them products, but by providing holistic solutions that transcend borders, categories and aisles.
No matter our title or department, at Kids2, our job is to create more tiny wins for parents, so they can create bright futures for their little ones. That's a big task!
We're serious about what we do, AND we love to have fun. Our team is hardworking, entrepreneurial, and passionate about helping families create millions, if not billions of tiny wins.
This role will drive strategic coordination for growth, profitability, and operational excellence of all Direct-to-Consumer (D2C) and Third-Party Marketplace businesses. Serving as business owner, they are accountable for achieving Annual Sales, Margin, Profitability, Customer Acquisition, Retention, and Operational Performance goals for this channel.
The role operates as the hub of the end-to-end digital commerce ecosystem including D2C storefronts, Marketplace expansion, digital merchandising, promotions, customer retention programs, Affiliate commerce, loyalty programs, Marketplace operations, commerce technology platforms, and digital commerce analytics, coordinating across a Team of cross-functional, subject-matter experts. They will develop and execute long-term digital commerce strategies designed to accelerate Revenue Growth, improve Customer Lifetime Value, increase Operational Efficiency, and Maximize Profitability across digital selling channels both domestically in the USA, and spearhead DTC expansion internationally.
Key Responsibilities

Digital Commerce Strategy & P&L Leadership
Direct-to-Consumer (D2C) Business Management
Customer Retention & Loyalty
Affiliate Commerce & Partnership Development
Social Commerce Leadership
Marketplace Business Leadership
Promotions & Digital Merchandising
Commerce Operations & Technology
Channel Integration & Marketplace Operations
Analytics & Business Performance
Leadership
Qualifications & Experience

Bachelor's Degree in Business, Marketing, eCommerce, Finance, or related field required.
MBA or advanced degree preferred.
10+ years of progressive digital commerce leadership experience
Demonstrated success managing multi-channel D2C and Marketplace businesses – US experience required, +International preferred.
Significant experience owning P&L responsibility and driving profitable growth.
Broad understanding of Shopify Plus, Shopify Markets, Marketplace ecosystems, social commerce, channel integration platforms, and modern commerce technology stacks.
Experience in Customer Retention programs, Loyalty initiatives, email marketing, Affiliate commerce, and Marketplace expansion.
Strong analytical and financial acumen with experience developing forecasts, business cases, and growth strategies.
Experience managing commerce platforms, channel integrations, and digital merchandising operations.
Proven ability to lead cross-functional teams and execute complex digital commerce initiatives.
Excellent communication, presentation, and organizational leadership skills.
Demonstrated ability to operate effectively in a fast-paced, growth-oriented environment.
Physical Demands

While performing the duties of this job, the team member is regularly required to talk or hear.
The team member frequently is required to sit; have flexible use of hands; reach with hands and arms; and stoop, kneel, crouch, or crawl.
The team member is occasionally required to stand and walk.
The team member must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.
Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
Work Environment

Hybrid office environment
We offer competitive pay, flexible hours, and generous benefits. Plus, to keep things fun (because we are all kids at heart), we offer a host of team member activities and philanthropic efforts throughout the year and company-wide awards and recognition for a job well done!