
The Hollywood Reporter: Associate Manager, Creative Strategy
Penske Media Corporation · Los Angeles, CA, USA ·
- Pay:
- $85,000-$95,000/yr
- Job type:
- Full Time
is seeking an
Associate Manager, Creative Strategy
to support the development of cross-platform marketing programs that drive revenue growth and align with THR’s editorial voice, premium positioning, and brand objectives. This role sits at the intersection of creativity, storytelling, and execution, helping bring advertiser programs to life across THR’s digital, social, video, print, and experiential platforms. The Associate Manager, Creative Strategy will play a key role in developing custom proposals, strategic sales materials, and integrated marketing initiatives for both proactive opportunities and incoming RFPs. The ideal candidate is a strong creative thinker and polished communicator with experience building marketing narratives within a fast-paced media, entertainment, or agency environment. This person should be highly collaborative, detail-oriented, and comfortable managing multiple concurrent projects while working cross-functionally with teams across the organization.
Responsibilities
Support the development of integrated marketing strategies and custom programs for advertisers across THR platforms
Contribute to brainstorms and help shape creative, insight-driven ideas for prospective and existing clients
Develop compelling proposal materials, pitch decks, and sales narratives that clearly communicate THR’s value proposition and premium audience
Partner closely with internal teams including Sales, Editorial, Video, Account Management, PR, Research, Design, and Events to develop cohesive marketing programs
Assist in the execution and project management of sold campaigns, helping ensure timelines, deliverables, and internal coordination remain on track
Help develop proactive marketing packages, category narratives, and advertiser-facing materials that support strategic outreach efforts
Collaborate with design and research teams to source supporting assets, audience insights, and presentation materials
Maintain a strong understanding of entertainment, media, cultural, and advertiser trends to inform creative thinking and proposal development
Support internal knowledge-sharing by helping organize marketing materials, case studies, and sales resources
Qualifications
At least 3–6 years of experience in publishing, media, agency marketing, entertainment, or digital media
Strong creative writing and storytelling skills with the ability to craft polished marketing materials and presentations
Experience contributing to integrated marketing campaigns, custom content initiatives, and advertiser proposals
Excellent presentation and communication skills with proficiency in Keynote, PowerPoint, and Excel
Highly organized with the ability to manage multiple priorities and deadlines in a fast-paced environment
Collaborative, proactive, and solutions-oriented mindset
Passion for entertainment, media, and The Hollywood Reporter brand
Ability to think strategically while maintaining strong attention to detail
Comfortable working across multiple stakeholders and balancing creative development with executional follow-through
Benefits & Compensation
A good faith estimate of the salary range is $85K - $95K upon hire. Factors that may determine your actual salary include your specific skills, years of experience, and comparison to current employees in this role. The total compensation package will also include a full range of medical, financial, and other benefits including 401(k) eligibility and paid time off.
PMC is committed to the health and wellness of our employees. For this role, the company pays 100% of the monthly health, dental, and vision plan premiums for the employee and their family. (Additional benefits: flexible spending accounts, employee assistance program, life insurance, short & long term disability, paid parental leave, 401(k) retirement plan with employer match, and company discounts on wellness, lifestyle, and financial essentials.)
Employees work onsite 4 days a week and 1 day remotely, fostering a vibrant and inclusive culture.
#J-18808-Ljbffr
About Penske Media Corporation
PMC is a leading independent global media and information services company whose award-winning content attracts a passionate monthly audience of more than 412 million. Since 2004, PMC has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands. Anchored by the most talented individuals in media, PMC is transforming the industry. Our journalistic integrity has built a solid foundation that fosters a highly collaborative and creative environment and creates career growth opportunities across teams and brands. We define culture, we influence, we have authority, and we provide extraordinary access to the Entertainment, Music, Fashion, Beauty, Luxury, and Art industries.
