Marketing Strategist

Position Specifics
Penn State Auxiliary and Business Services (ABS) is seeking a highly creative, strategic, and detail‑driven Marketing Strategy Specialist to join the ABS Marketing and Communications team.

This role is ideal for an experienced marketing professional who thrives in complex environments, enjoys translating ideas into clear and compelling communications, and is energized by the opportunity to shape messaging across a large, multifaceted institution.

Approval of remote and hybrid work is not guaranteed regardless of work location.

Who you are
You are a proactive and self‑directed marketing professional who thrives on both strategy and execution. You are comfortable navigating complexity, collaborating across teams, and turning ideas into polished, effective communications that resonate with diverse audiences. You value clarity, consistency, accessibility, and continuous improvement.

Responsibilities

Partner with colleagues across ABS and Penn State to develop and execute integrated marketing and communications strategies

Translate complex or technical concepts into clear, engaging, and audience‑focused messaging

Build and manage project timelines that include web content, email campaigns, social media, digital advertising, print materials, announcements, press releases, and news features

Review, edit, and refine web content to ensure clarity, consistency, and effectiveness

Ensure all communications align with Penn State brand and editorial standards

Coordinate and place orders with print vendors for a variety of marketing and communications materials

Lead meetings with internal teams and campus stakeholders, facilitating collaboration and alignment across projects

Qualifications
This position requires a strong marketing mindset, a leadership‑oriented approach, and exceptional attention to detail.

Strong written, verbal, and interpersonal communication skills

Experience developing and executing multi‑channel marketing strategies

Proficiency with Microsoft Office Suite, AI tools, and web‑based content management systems

Knowledge of accessibility standards and a commitment to inclusive, plain‑language communication across digital and print platforms

Familiarity with current marketing trends, particularly in higher education or similarly complex organizations

The ability to manage multiple priorities, adapt quickly, and maintain high‑quality output under shifting deadlines

Confidence leading discussions, collaborating with stakeholders, and driving projects forward

Collaborate in the creation, maintenance, and optimization of paid search advertisements

Minimum Education, Work Experience & Required Certifications
Bachelor's degree and at least 3 years of relevant experience, or an equivalent combination of education and experience. No certifications are required.

Background Checks and Clearances
Employment with the University will require successful completion of background check(s) in accordance with University policies. Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.

Salary & Benefits
The salary range for this position, including all possible grades, is $65,508.00 – $94,980.00.

Penn State provides a competitive benefits package for full‑time employees designed to support both personal and professional well‑being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off, which includes holidays, vacation, and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children.

EEO Statement
Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. Penn State is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive.

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