Search Engine Optimization Specialist

Senior SEO Strategist [Onsite To Arlington, VA]

THE ROLE
As we continue expanding in the U.S. market, we’re looking for a Sr. SEO Strategist to lead the organic growth strategy for Nicokick and drive scalable, high-impact SEO initiatives. In this role, you’ll own the SEO roadmap end-to-end—defining strategy, prioritization, and execution across content, technical SEO, and authority building. You’ll work closely with teams across Product, Tech, Content, and Performance Marketing to ensure SEO is fully integrated into our growth engine.

You’ll also play a key role in evolving how we work with SEO by leveraging automation and AI to improve efficiency and scale. This position is ideal for someone with deep SEO expertise, a strategic mindset, and a strong interest in the future of search and AI-driven workflows. You will also support and mentor junior team members, ensuring strong execution across initiatives.

This is a full-time role based in Arlington, Virginia.

WHAT YOU WILL DO

Own and define the SEO strategy and roadmap, including prioritization based on impact vs. effort

Set KPIs and track performance against business goals (traffic, revenue, and acquisition)

Identify growth opportunities across content, technical SEO, and backlink authority

Drive collaboration with Product and Tech teams to ensure SEO is embedded in development processes

Lead keyword research and search intent analysis to guide content and optimization efforts

Define and contribute to the content strategy in collaboration with the Content team

Oversee on-page and off-page optimization, including link-building strategies and audits

Proactively identify opportunities for new and improved content to drive rankings and growth

Drive scalability through processes, automation, and AI-powered workflows

Monitor performance and continuously optimize based on data and insights

Stay up to date with SEO trends, algorithm changes, and best practices

Mentor and support junior SEO team members

WHAT WE ARE LOOKING FOR

5+ years of experience working with SEO, preferably within e-commerce

Strong experience in keyword research, on-page optimization, and content strategy

Solid understanding of technical SEO, site structure, and link-building strategies

Hands-on experience with tools such as Google Search Console, Ahrefs, SEMrush, Screaming Frog, or similar

Analytical mindset with the ability to connect SEO performance to business outcomes- Strong collaboration and communication skills across cross-functional teams

Highly structured with a strong sense of ownership and execution

A BONUS IF YOU ALSO BRING

Experience working with AI tools and automation in SEO workflows

Experience in fast-growing or performance-driven e-commerce environments

Previous experience mentoring or leading junior team members

Familiarity with CMS platforms used in e-commerce

YOU WILL PROBABLY THRIVE HERE IF YOU

Enjoy owning strategy while staying close to execution

Are passionate about SEO and the evolving search landscape

Like combining data, creativity, and technology to drive growth

Thrive in a fast-paced, collaborative, and entrepreneurial environment

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