Director of Sales Enablement

Director Of Sales Enablement
The Director of Sales Enablement is responsible for building and leading Pomeroy's sales enablement function to improve seller productivity, pipeline generation, sales execution, and overall go-to-market effectiveness.

This leader will partner closely with Sales Leadership, Marketing, Solutions, and Services to create a scalable enablement engine that supports Pomeroy's evolving portfolio across Product, Professional Services, Managed Services, ACS, and Smart Desk.

This is a build role creating structure, consistency, and accountability across onboarding, training, sales process adoption, messaging, tools, and ongoing seller development.

Key Responsibilities
Sales Enablement Strategy

Build and lead the company's sales enablement strategy across:

Onboarding

Continuous learning

Sales methodology

Product and services enablement

GTM readiness

Establish a scalable enablement framework aligned to Pomeroy's growth strategy and portfolio expansion goals

Improve seller effectiveness across prospecting, pipeline generation, account management, and deal progression

Onboarding & Training

Design and operationalize a structured onboarding program for:

New sellers

Sales leaders

Overlay and specialist roles

Reduce ramp time and improve early productivity for new hires

Develop role-based training paths tied to sales motions and customer segments

Portfolio & Solution Enablement

Partner with Product, Services, and Solutions teams to enable the field on:

Managed Services

ACS

Smart Desk

Professional Services

Core technology solutions

Help shift the organization from transactional selling toward strategic, services-led engagements

Build enablement content focused on business outcomes, customer value, and competitive differentiation

Sales Process & Methodology

Drive adoption of consistent sales methodology, qualification standards, and pipeline discipline

Support forecast rigor and opportunity management best practices

Reinforce strategic account planning and customer engagement models across the sales organization

Content & Tools

Build and maintain centralized enablement assets including:

Playbooks

Battlecards

Discovery frameworks

Talk tracks

Proposal support content

Improve utilization and effectiveness of sales tools and platforms

Ensure sellers can easily access and leverage enablement resources

Cross-Functional Leadership

Partner closely with:

Sales Leadership

Marketing

Services

Solutions

Operations

Align enablement priorities to business goals, pipeline gaps, and portfolio focus areas

Support GTM launches, strategic initiatives, and sales kickoff programs

What Success Looks Like

Faster ramp time for new sellers and leaders

Improved pipeline generation and qualification discipline

Increased adoption of strategic services offerings across the sales organization

Consistent sales methodology and account management practices

Better forecast accuracy and deal progression

Higher seller productivity and win rates

Candidate Profile
Experience

Bachelor's degree required.

5-10+ years of proven experience in Sales Enablement, Sales Training, or GTM Enablement leadership roles.

Background supporting IT services and solutions sales organizations preferred.

Experience enabling:

Enterprise sales teams

Account management teams

Services-led sales motions

Strong understanding of sales methodologies, pipeline management, and strategic selling

Leadership Characteristics

Builder mindset with ability to create structure in evolving environments

Strong communicator and facilitator capable of influencing senior sales leaders

Operationally disciplined with focus on measurable business outcomes

Collaborative partner across Sales, Marketing, Services, and Product organizations

Non-Negotiables

Ability to build enablement programs from the ground up

Strong executive presence and credibility with sales leadership

Experience driving adoption and behavioral change within sales organizations

Passion for improving seller effectiveness and execution discipline

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