Founder-Equity GTM Lead for Ad-Tech Product

Own the commercial side of an exciting new ad-tech product. Technical and engineering is covered but the go-to-market seat is empty — and it comes with founder equity.
About the Product

Brand Agents serves governed AI agents as display-ad creatives: the ad answers questions, handles objections, and converts interest into qualified, transcript-backed leads — trafficked as a standard Google Ad Manager tag. The product is live: engine, dashboard, billing, guardrails, a public demo you can talk to right now, an 11-page white paper, and an agency design-partner program with founding terms on the table. See it live: https://agentic-tech.us/services/brand-agents
What You'll Own

Go-to-market strategy end to end: positioning, pricing, and which channel leads — agency wholesale, publisher-direct sponsorship, or advertiser-direct.
The design-partner program: recruit and close the founding agencies, then build the reseller program on what they teach us.
Publisher partnerships — rev-share deals that put talking ads in front of publishers' existing advertiser relationships.
The first revenue, personally. This is a selling role before it is a managing role; the commercial org comes later, and you'll have earned the right to build it.
The commercial voice of the company: collateral, pilot terms, case studies, and eventually the team that carries them.
What You Bring

7+ years in digital advertising with receipts — publisher direct sales, agency business development, or ad-tech go-to-market.
Fluency in the buy side's reality: how agencies make money, how trafficking actually happens in GAM/CM360, why ad-ops says no.
Founder temperament: comfortable with equity-weighted compensation, ambiguity, and doing the unglamorous first version of everything yourself.
Intellectual honesty. Our positioning includes a public list of campaigns this product is wrong for; you must be able to sell like that.
The Deal (The Honest Version)

Meaningful co-founder equity with standard vesting (four years, one-year cliff). The split is negotiated on experience and commitment level — full-time from day one or a ramp-in both work.
Salary as revenue allows, with trigger points agreed together in writing. This is an equity-first seat until then; we won't pretend otherwise.
A live product to sell today — working demo, white paper, outreach engine, pilots in motion — and a technical co-founder who ships daily.

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