Sr. Director - Brand Partnerships & Events

Overview

The Madewell Marketing team builds full‑funnel marketing plans. The role leads brand partnerships, collaborations, and events, positioning Madewell as a cultural leader.
Key Responsibilities

Shape and present partnership opportunities, relationships, and event concepts.
Lead strategy and execution of brand partnerships, collaborations, and events from concept to post‑event recap.
Identify and secure strategic partners aligned with Madewell’s positioning across fashion, culture, and community.
Own the partnerships and events calendar, tied to brand priorities and cultural trends.
Conceptualize and execute events and activations that bring partnerships to life.
Drive cross‑functional execution by managing workflows across creative, PR, merchandising, design, operations, legal, and digital.
Lead go‑to‑market strategy for each partnership and event, ensuring cohesive amplification across owned, earned, and paid channels.
Serve as primary point of contact for partners, vendors, collaborators, and agencies.
Oversee budgets, contracts, and on‑site logistics, ensuring efficient use of resources.
Develop recaps and reporting for partnerships and events, tracking performance and distilling insights.
Qualifications

5–7 years of experience in brand marketing, partnerships, collaborations, or PR, preferably within fashion, lifestyle, or culture‑driven industries.
Bachelor’s or Master’s degree in Marketing, Communications, or related field (or equivalent experience).
Proven experience leading brand partnerships and integrated campaigns.
Excellent communication and cross‑functional project management skills.
Strategic thinker and creative collaborator who can drive alignment across diverse teams.
Entrepreneurial spirit with a proactive, solutions‑oriented approach to problem‑solving.
Deep curiosity about emerging cultural trends, brands, and collaborators.
Analytical mindset with the ability to translate campaign results into actionable insights.
Highly organized and detail‑oriented, with strong time‑management skills.
Proficient in Keynote, Google Suite, AirTable, and project management tools.
Benefits + Perks

Health & Well‑being: medical, dental, prescription, vision insurance; family planning support; fitness discounts; medical travel.
Associate Discount across J.Crew brands.
Summer Fridays and hybrid work model.
Community Impact through philanthropic efforts and the J.Crew Cares Program.
Winter Break and PTO package.
Salary

Salary Range: $183,100.00 – $246,550.00 (dependent on location and qualifications)
EEO Statement

J.Crew Group is committed to equal opportunity and affirmative action, and we warmly welcome applicants of all backgrounds. We provide equal opportunity to all associates and qualified applicants without regard to race, color, religion, national origin, citizenship, age, sex, marital status, ancestry, disability, veteran status, gender identity, sexual orientation, or any other protected characteristic.

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