Job Description
Title: Content Analyst
Duration: 24 months contract
Location: St. Paul, MN 55114
Responsibilities:
• Optimize Digital Properties: Continuously improve Client’s e-commerce platform, customer support resources, and website experiences to enhance usability, customer engagement, conversion rates, and overall digital performance.
• Develop Customer and Dealer Content: Create, manage, and update marketing materials, product content, training resources, and support documentation that enable customer success and dealer adoption both in-house and at various trade shows
• Analyze and Improve Content Performance: Monitor website, e-commerce, and content analytics to identify opportunities, measure effectiveness, and implement data-driven improvements that support business objectives.
• Support Product Growth Initiatives: Develop targeted content and digital campaigns that drive adoption and sales of PixelScout, FieldAgent, and client’s sensor portfolio while supporting broader go-to-market strategies.
• Collaborate Across Functional Teams: Partner with marketing, sales, product management, customer success, and technical teams to ensure content accuracy, consistency, and alignment with organizational growth goals.
• Other job duties as assigned
Required Skills/Experience
• Content creation and digital marketing expertise.
• Website, e-commerce, and user experience optimization.
• Data analysis and performance reporting.
• Strong communication and cross-functional collaboration skills.
• 3+ years in content marketing, digital marketing, or web content management.
• Experience managing website content and marketing materials.
• Proven ability to use analytics to improve customer engagement and business results.
Desired Skills/Experiences:
• Experience optimizing e-commerce platforms, websites, and digital customer journeys.
• Strong understanding of SEO, web analytics, and conversion rate optimization.
• Experience creating content for technical, software, or agricultural technology products.
• Experience supporting product launches, dealer networks, and go-to-market initiatives.
• Ability to translate customer insights and data into actionable content and business recommendations.
Education:
• Graphic Design, Marketing preferred but will consider candidates without a degree with 5 or more years of applicable experience