Loyalty, Retention & Subscription Marketing Manager (DTC)

DESCRIPTION
quip is looking for a high impact, data-driven Manager to drive Loyalty, Retention & Subscription Marketing for quip, heavily focusing on our recurring revenue business. This role is responsible for the end-to-end customer lifecycle and growth strategy and recurring revenue engine, with a clear mandate to increase LTV and loyalty, reduce churn, and drive profitable growth by building world‑class subscription experiences. This is not just lifecycle execution; you will architect and optimize the systems, strategies, and experiences that turn customers into long‑term subscribers and advocates. This role reports into the Sr. Director of DTC and is a part of the Marketing organization at quip.

This is a hybrid role based in our DUMBO, Brooklyn office two days per week.

Base Salary: $105k-$125k
This range represents anticipated base salary range for this position, in addition to competitive benefits and equity (as applicable). We carefully assess and consider several factors with each candidate, including location, role‑related knowledge, experience and skills. Compensation may vary based on these considerations.

Responsibilities

Subscription Strategy : Own the Recharge roadmap, being responsible for delivering related KPI by optimizing the subscription user experience (UX) from sign‑up to account management.

Retention & Churn Mitigation : Design and execute advanced cancellation interception flows and automated winback journeys.

Acquisition : Own roadmap for our key acquisition vehicle, Brij, being responsible for delivering related KPI by optimizing and evolving our cross‑channel subscription experience, continuously seeking new methods for profitable list growth.

Lifecycle Automation : Build targeted email and SMS flows to drive upsells, cross‑sells, and timely reorders.

Segmentation & Personalization : Analyze cohort data to group customers by behavior, value, and purchase history, partnering with quip BI.

Loyalty & Advocacy : Manage the loyalty and referral programs to turn active subscribers into brand advocates.

Customer Insights : Gather and utilize customer feedback to continuously improve the subscriber experience (i.e. Social Listening, NPS, Post‑purchase survey, Voice of the Customer, etc).

Lifecycle Email/SMS Specialist: Drive product launch, promotion and branded communications as campaign or flows, in accordance with DTC revenue goals and marketing team, managing agency support where applicable.

Storytelling : Partner with brand and creative teams to ensure messaging is elevated and on‑brand with education and value‑driven storytelling.

List Health : Champion best practices in personalization, frequency management, deliverability, privacy/compliance (GDPR, CCPA), and inclusive messaging

Test and Learn Mentality : Support list optimization, including lead capture forms, flow touchpoints, working cross functionally with the website team

Owned Key Performance Indicators (KPIs)

Email/SMS metrics: Open rates, Click through, CTO Rates

Active Subscriber Growth

Product Subscriber Retention Rate

List Subscriber Retention Rate

Customer Churn Rate

Subscription Save Rate

Reorder Rate

Net Margin

Contributing Key Performance Indicators (KPIs)

LTR (Revenue)

Lifetime Value (LTV)

Lifetime Costs (LTC)

Average Order Value (AOV)

Units per Transaction (UPT)

Requirements

Cross‑functional drive : Work closely with marketing, creative, brand, BI, engineering and agency in this critical cross‑functional role

Platform Expertise : Deep fluency in Klaviyo and Recharge is mandatory.

Analytical Mindset : Mastery of cohort analysis and lifecycle economics (CAC:LTV ratios, payback periods)

Play to win mindset : Bring a test/learn/ optimize point of view

Channel Mastery : Proven experience managing integrated Email, SMS, and loyalty/referral and subscription programs.

DTC Experience : Minimum 3–5 years managing retention for a high‑growth subscription e‑commerce brand.

Benefits

Hybrid working environment, with an office located in the heart of DUMBO with breathtaking views of Manhattan Bridge

Year round early “summer Fridays”

WiFi enabled rooftop

Competitive medical benefit package

Commuter benefits for parking & transit

Competitive paid parental leave policy for qualifying employees

Open vacation policy

Dog-friendly office space

401k Tax Benefits

Competitive compensation package

Fully stocked kitchen with snacks (make sure to use your quip after snacking!)

Your very own quip with employee discount packages

The opportunity to help us make oral care more simple, effective and accessible!

About quip
quip is a design‑led oral health and wellness company on a mission to turn oral care from a have‑to chore into a want‑to ritual. We believe oral health is foundational to overall wellness, and that it starts with electric brushing, the simplest, yet most impactful upgrade most people haven’t made.

Our core portfolio of powered toothbrushes, paired with thoughtfully designed companions, makes your routine seamless and consistent. Backed by science and built for everyday use, quip empowers people to take a more proactive approach to their health, starting with their mouth.

quip is committed to promoting equality, inclusion, and diversity beyond your brushing routine. We believe our company is better equipped to care for every mouth when we listen to fresh perspectives from every voice, and in doing so, we build an equal‑opportunity team of the brightest minds (and mouths) regardless of race, gender, age, religion, sexual orientation, identity, or any other trait that makes you you. By celebrating and supporting our differences, we will thrive in our mission to improve oral health for all.

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