Associate Marketing Manager with The Village Company in Eden Prairie, MN

The Village Company, headquartered in Eden Prairie, MN, creates bath, shower, hair, and body care products for the whole family under America's favorite brands.

We are currently seeking an

Associate Marketing Manager

plays a key role in developing and executing consumer engagement strategies thatstrengthen brand awareness, build community, and drive customer loyalty across digital channels. This role will report to ourAssociate Director of Marketing and will be responsible for planning and managing social media content, community engagement, email marketing calendars,influencer and promotional initiatives, and other consumer-facing marketing programs. Working closely with creative,ecommerce, and cross-functional teams, the Associate Marketing Manager helps ensure consistent brand executionacross all touchpoints while supporting product launches, retail marketing initiatives, and special events. This role isideal for a creative, organized marketer who thrives in a fast-paced CPG environment, enjoys turning consumer insightsinto engaging content, and can successfully balance strategic thinking with hands-on execution.

Key Responsibilities
Social Media and Consumer Engagement

Manage social media strategy, content calendars, publishing, moderation, social listening, and communityengagement across Facebook, Instagram, Pinterest, TikTok, LinkedIn, and emerging platforms.

Develop engaging social content that reflects each brand's voice, supports marketing campaigns, and drivesconsumer interaction.

Monitor conversations, respond to consumer inquiries, and identify opportunities to build brand advocacy andstrengthen online communities.

Partner with the e-commerce team to ensure consistent messaging and coordinated campaigns across digitalchannels.

Develop and manage consumer-facing communications, including email marketing calendars, newsletters, andother CRM initiatives.

Build and manage influencer marketing programs by identifying, recruiting, onboarding, and maintainingrelationships with creators who align with each brand's target audience.

Develop and execute brand ambassador programs that cultivate loyal consumers, generate authentic user-generated content, and increase brand advocacy.

Develop and manage a user-generated content (UGC) program by encouraging authentic consumer content,securing usage rights, and building a library of brand assets for use across social media, e- commerce, retailerpages, email marketing, and paid advertising.

Coordinate influencer and ambassador product seeding, campaign briefs, content approvals, performancetracking, and reporting.

Track social media, influencer, email, and engagement metrics, providing recommendations to optimizeperformance and improve consumer engagement.

Stay current on social media trends, platform updates, creator best practices, and emerging digital marketingopportunities to continuously improve program effectiveness.

Artwork, Packaging, and Content Management

Maintain the art transition document and ensure accurate, up-to-date tracking of artwork changes.

Collaborate with the creative team to request image assets as needed.

Manage online content across digital platforms, including product images, copy updates, country-of-origin (COO) changes, and compliance adjustments.

Manage content and data syndication through Syndigo.

Perform weekly audits of images and content on major retailer websites, proactively addressing inconsistencies or errors.

Troubleshoot and resolve content or compliance issues on Amazon, Walmart Marketplace, and other retailer platforms.

Promotional Planning and Brand Activation

Update and manage the digital promotional calendar to ensure alignment across internal teams.

Assist with planning and executing brand activations and events, including:

3M Open

Mr. Bubble activations

Community and partnership events

Support limited-edition product launches, including kickoff meetings, label content development, and cross-
functional coordination.

Financial and Administrative Support

Update monthly consumer marketing spend and ensure accurate financial tracking.

Provide general project management support to ensure timelines, deliverables, and cross-departmentcommunication remain on track.

Other Business Needs

Support cross-functional teams with ad-hoc marketing requests, research needs, or documentation updates asbusiness priorities evolve.

Participate in internal meetings, brainstorming sessions, and strategic planning discussions as needed.

Provide additional administrative or coordination support during peak workload periods, seasonal promotions,or brand initiatives.

Step in to support team members' responsibilities during absences, during high-volume project cycles, or in response to urgentmarket demands.

Maintain flexibility to take on emerging responsibilities that align with brand growth, organizational needs, orevolving market conditions.

Qualifications

Bachelor's degree in Marketing, Communications, Advertising, Public Relations, or a related field.

2–5 years of experience in brand marketing, social media marketing, consumer engagement, or digitalmarketing, preferably within a consumer-packaged goods (CPG) organization.

Demonstrated experience managing social media platforms for consumer brands and creating engaging contentthat builds audience growth and engagement.

Experience developing or managing influencer marketing campaigns and creator relationships.

Experience creating, launching, or managing brand ambassador, affiliate, or advocacy programs is preferred.

Working knowledge of email marketing platforms (such as Klaviyo) and content calendar management.

Strong copywriting and storytelling skills with the ability to adapt messaging across multiple brands andchannels.

Experience using social media management, listening, and analytics tools.

Highly organized with exceptional project management skills and the ability to manage multiple prioritiessimultaneously.

Strong analytical skills with the ability to interpret engagement metrics and make data-driven recommendations.

Excellent communication and relationship-building skills, including the ability to collaborate effectively across marketing, creative, sales, and e-commerce teams.

Self-motivated, proactive, and comfortable working in a fast-paced environment with changing priorities.

Proficiency in Microsoft Office; experience with Canva, or basic photo/video editing tools is a plus.

Success Looks Like

Consistent accuracy in product setup, regulatory submissions, and content management.

Smooth execution of promotions, limited-edition launches, and retail updates.

Proactive identification and resolution of online content issues.

Strong collaboration with marketing, creative, e-commerce, and regulatory partners.

Increased social media engagement and improved consumer connection across channels.

Work Requirement

The team at the Village Company works on-site on Tuesday and Wednesday each week and has the option to work from home on the other three daysof the week .

The Village Company is committed to diversity, inclusion, and accessibility and is an equal‑opportunity employer.

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