Permance Marketing Specialist SEM Emerging Channels

Company Overview
Zinnia is the leading technology platform for accelerating life and annuities growth. With innovative enterprise solutions and data insights, Zinnia simplifies the experience of buying, selling, and administering insurance products, enabling more people to protect their financial futures. Zinnia has over $180 billion in assets under administration and serves 100+ carrier clients, 2500 distributors and partners, and more than 2 million policyholders.

Candidate Profile
The Performance Marketing Specialist is a data‑obsessed digital marketer who thrives on translating performance metrics into actionable media decisions. This role blends hands‑on paid media execution (especially SEM) with a heavy emphasis on channel attribution, reporting, and insights.

Responsibilities
Channel Execution & Optimization

Manage Google and Bing Ads campaigns day‑to‑day, focusing on lead volume, cost efficiency, and quality.

Test emerging channels (YouTube, Reddit, Spotify, Quora, etc.) and deliver performance assessments.

Optimize bids, budgets, audiences, and creative based on data insights.

Attribution & Analytics

Own day‑to‑day channel reporting and performance dashboards (in GA4, Looker, Tableau, PowerBi, etc.).

Partner on the Developer’s Road Map to improve attribution logic, UTM tracking, and first‑party data usage.

Deliver daily, weekly and monthly performance summaries with insights, not just numbers.

Identify multi‑touch and cross‑channel attribution trends and make data‑backed recommendations to shift spend.

Help evolve our approach to creative performance tracking, landing page A/B test reporting, and CAC forecasting.

Cross-Functional Support

Collaborate with SEO, Content, and Development teams to ensure full‑funnel alignment and campaign impact.

Feed insight into creative testing initiatives and help validate what’s working (and why).

Build automation or GPT‑based solutions for tagging, trafficking, and QA.

Qualifications

2–4 years in a performance marketing or growth analytics role.

Direct experience managing SEM campaigns in Google Ads (Bing a bonus).

Strong skills in Looker, GA4, Excel/Google Sheets, and attribution/reporting frameworks.

Familiarity with UTM parameters, pixel implementation, and conversion tracking.

Curiosity to explore underutilized media and deliver tests with clear metrics.

Ability to connect tactics to business goals—CAC, LTV, and quality outcomes.

Benefits

Excellent career progression and competitive compensation.

Health and dental insurance.

Parental leave.

401(k) with company match.

Incentive/bonus opportunity.

Tuition reimbursement.

Ongoing professional development.

Equal Opportunity Employer
We are an Equal Opportunity employer committed to a diverse workforce. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability. If you reside in California, the CCPA applies to you; find the privacy notice for how we collect and use your data.

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