Vice President of Marketing & Digital Services
About the Company
Well-established federal credit union
Industry
Financial Services
Type
Non Profit
Founded
1960
Employees
201-500
Specialties
- savings
- checking
- certificates
- money market
- auto loans
- credit cards
- personal loans
- online banking
- and mobile banking
About the Role
The Company is seeking a Vice President of Marketing and Digital Services to lead and oversee its marketing operations. The successful candidate will be responsible for in-house design services, market analysis, and data analytics, as well as for strategically leading member-facing digital services, including online applications and the website. This role is pivotal in taking ownership of the member experience, mapping the member journey, and applying innovation to enhance overall member engagement. The ideal candidate will have a strong background in marketing and digital services, particularly within the financial sector, and be adept at using technology to support the member experience. Experience in market expansion is a plus, and a strong preference is given to candidates with a bachelor's degree.
Applicants for the Vice President of Marketing and Digital Services position at the company should have a minimum of 5 years' experience in a similar role, with a focus on the financial industry. The role requires a candidate with a proven track record in leading marketing and digital services, a deep understanding of technology's role in the member experience, and strong analytical skills. The company values a candidate who can demonstrate the ability to apply innovation to member engagement and has experience in market expansion. A bachelor's degree is strongly preferred, and the candidate should be prepared to work in a dynamic, member-focused environment that is dedicated to the philosophy of "people helping people."
Hiring Manager Title
Executive Vice President
Functions
- Marketing
- Data Management/Analytics