Dow Jones & Co. is hiring: Marketing Associate, Live Journalism Events in New Yo

Senior Marketing Associate – Live Journalism Events
Location: NYC – 1211 Ave of the Americas

Full Time

Job Req #53473

Business Area: Dow Jones – Marketing

Job Category: Marketing & Product Management

Union Status: Union role

Base Pay Range: $70,000 – $90,000

Benefits: Comprehensive benefits package covering health, retirement, wellbeing, and more, along with optional benefits.

Responsibilities

Lead the execution and optimization of multi‑channel marketing campaigns to drive event leads, registrations and revenue, including email, digital media, social, print media, direct mail, partnerships and other acquisition channels;

Partner closely with the Audience team to develop strategic data briefs and audience targeting plans that support campaign performance goals;

Collaborate cross‑functionally with Product, Brand and Design teams to develop and evolve creative assets and campaign messaging based on performance insights and business objectives;

Own updates and optimization of marketing websites, ensuring event positioning, messaging and user experience remain accurate and aligned with campaign goals;

Identify and manage relationships with key external marketing partners, including industry associations, membership organizations and media partners;

Lead onsite marketing coordination and provide event support at key live events;

Manage marketing campaign budgets and administrative processes including purchase orders, invoices and cost tracking;

Develop and maintain dashboards and reporting that measure campaign performance against established KPIs and business objectives;

Present weekly topline performance updates and actionable insights to management;

Analyze campaign performance, identify optimization opportunities and implement recommendations to improve results and ROI;

Produce monthly and post‑event reporting with strategic recommendations and key business insights;

Contribute ideas and recommendations to support audience growth, attendee engagement and the continued evolution of the events marketing strategy.

Qualifications

2-4 years marketing experience, ideally in B2B membership, publishing, events, media or agency equivalent;

Bachelor's degree preferred;

Excellent written and verbal communication, along with strong interpersonal skills;

Analytical and data driven, but also have a passion for creativity and forward‑thinking flair;

Have a test‑learn‑measure approach to everything you do. Be able to analyze results and situations, get to solutions and recommendations quickly;

Be able to take responsibility for initiatives and encourage a positive 'can do' attitude at all times;

Be able to embrace and drive change in a high‑pace environment;

A keen customer‑facing attitude.

Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets.

Reasonable Accommodation
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need.

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In Summary: Senior Marketing Associate – Live Journalism Events Location: NYC – 1211 Ave of the Americas Full Time Job Req #53473 Business Area: Dow Jones – Marketing Job Category: Marketing & Product Management . Responsibilities Lead execution and optimization of multi‑channel marketing campaigns to drive event leads, registrations and revenue . Manage marketing campaign budgets and administrative processes including purchase orders, invoices and cost tracking .

En Español: Senior Marketing Associate Live Journalism Events Location: NYC 1211 Ave of the Americas Full Time Job Req #53473 Business Area: Dow Jones Marketing Jobs Category: Marketing & Product Management Union Status: Union role Base Pay Range: $70,000 $90,000 Benefits: Comprehensive benefits package covering health, retirement, welfare, and more, along with optional benefits. Responsibilities Lead the execution and optimization of multi-channel marketing campaigns to drive leads event, registrations and revenue, including email, digital media, social media, print media, direct mail updates, partnerships and other acquisition channels; Partnership with the Audience team to provide strategic data briefs and audience targeting plans that support campaign performance goals; Collaborate closely with product dashboard organizations to develop cross-functionally and lead brand development teams and develop user insights on key business events and management, managing and coordinating sales and marketing strategies; Manage key promotions based on real-time marketing and advertising campaigning; manage key events and marketing objectives, together with website design and marketing and marketing, así como gestionar y coordinar los objetivos de las campañas de compra y venta de mensajería en vivo; Reporte que mide el rendimiento de la campaña en relación con los KPI y objetivos empresariales establecidos; Presenta actualizaciones semanales del desempeño de las líneas máximas y conocimientos prácticos para la gestión; Analizar el desempeño, identificar oportunidades de optimización e implementar recomendaciones para mejorar los resultados y el ROI; Producir informes mensuales y posteriores a eventos con recomendaciones estratégicas e información clave sobre negocios; aportar ideas y recomendaciones que apoyen el crecimiento de audiencia, la participación de los asistentes y la evolución continua de la estrategia de marketing de eventos. Qualificaciones 2-4 años de experiencia en mercadeo, idealmente como miembros B2B, editores, eventos, medios o agencias equivalentes; Licenciatura preferida; Excelente comunicación escrita y verbal, junto con fuertes habilidades interpersonales; Estatus analítico y basado en datos, pero también tener una gran pasión por la creatividad y pensamiento hacia adelante; Tener un enfoque de prueba-aprendizaje que le permita analizar y cambiar rápidamente los resultados, ser empleador y hacerse responsable de cualquier situación laboral sin tener antecedentes cualificados; tomar medidas legales, adoptar una actitud profesional adecuada al respecto de las condiciones laborales, dar lugar a otras situaciones sexuales, fomentará una buena capacidad de trabajo y ofrecerle a todas las personas con discapacidad; EEO/Disabled/Vets. Alojamiento razonable Nos comprometemos a proporcionar alojamientos razonables para personas cualificadas con discapacidades en nuestro proceso de solicitud y / o entrevista de empleo. Si necesita ayuda o alojamiento para completar su solicitud o participar en una entrevista debido a una discapacidad, envíe un correo electrónico talentresourceteam@dowjones.com. Ponga "Alojamiento razonable" en la línea de asunto y proporcione una breve descripción del tipo de asistencia que necesita. #J-18808-Ljbffr