Content & Brand Manager

Welcome. We’re glad you’re here. And we’re not just saying that. We’re glad we’re here too. We are proud of this company and take great pleasure in introducing you to the Watson difference.We are builders. For more than 60 years we have designed and built revolutionary and award-winning workplace solutions for some of the most dynamic and innovative companies. Our designs are functional, simplistic, and manufactured with a high respect for our environment and our people. We are proud to source the best talent and materials at our manufacturing facility in Poulsbo, WA.We're looking for a Content & Brand Manager who can translate strategy, products, and customer insights into compelling stories that move people to action. This role serves as a steward of the Watson brand and is responsible for helping shape how we communicate with customers, dealers, architects, designers, and the broader market. You'll partner closely with the Director of Marketing, Art Director, Product teams, and business leaders to develop messaging, launch plans, campaigns, and content that support business growth and strengthen our brand.You are equal parts storyteller, strategist, and editor. You understand how to turn complex information into clear, engaging messaging and know when to leverage AI tools — and when human judgment, creativity, and brand stewardship matter most.If you enjoy finding the story behind the product and helping others understand why it matters, we'd love to meet you.Welcome to The OrchardThis role is based primarily on-site at The Orchard, our breathtaking Pacific Northwest workplace in Poulsbo, Washington.Following initial onboarding, this role is expected to work on-site four days per week.The Orchard is where our products are designed, built, photographed, tested, launched, and improved. The best stories come from being close to the work, the people, and the products themselves.Being on-site matters in this role. Great content requires context, collaboration, and curiosity.What You'll DoContent Strategy & PlanningDevelop and manage content strategies aligned with company and division objectivesBuild content calendars and editorial plans across multiple channelsIdentify opportunities to engage customers throughout their journeyEnsure content supports business priorities and customer needsProduct Launch & Go-to-Market SupportDevelop product launch briefs and messaging frameworksTranslate technical product information into customer-focused messagingPartner with product, sales, and marketing teams to support launch readinessHelp ensure consistent and compelling communication during new product introductionsBrand Storytelling & MessagingMaintain and evolve Watson's brand voice and messaging standardsDevelop campaign narratives and customer-facing storiesCreate content that reinforces Watson's positioning and valuesEnsure consistency across customer touchpoints and communication channelsThought Leadership & Brand BuildingHelp shape Watson's voice within the commercial furniture and workplace industriesDevelop content that highlights design thinking, workplace trends, innovation, craftsmanship, and company expertisePartner with leaders across the organization to turn ideas, perspectives, and expertise into compelling contentSupport long-term brand awareness and market positioning through strategic storytellingSales EnablementDevelop sales collateral, presentations, case studies, and customer success storiesSupport sales teams with messaging frameworks and content resourcesPartner with business leaders to create tools that help communicate value effectivelyCreative CollaborationDevelop creative briefs and content requirementsPartner closely with the Art Director and design team to bring stories and campaigns to lifeReview content and creative assets for consistency, quality, and brand alignmentAI & Content InnovationUtilize AI tools responsibly to improve content development workflowsDevelop prompts, frameworks, and processes that enhance efficiency without sacrificing qualityHelp Watson stay current with emerging content and communication technologiesWhat You'll Need to Know3–7 years of experience in content marketing, brand marketing, communications, journalism, public relations, or a related fieldExceptional writing, editing, and storytelling abilitiesExperience creating content across multiple audiences and channelsAbility to translate complex topics into clear, customer-focused messagingStrong project management and organizational skillsUnderstanding of how to effectively balance AI-generated content with human creativity, judgment, and brand stewardshipPreferredB2B marketing experienceExperience supporting product launchesExperience developing sales enablement materialsExperience within manufacturing, industrial, architectural, design, or technical industriesExperience with tools such as ChatGPT, Claude, Gemini, Copilot, Perplexity, Jasper, Grammarly, or similar AI-powered platformsWho You AreSomeone who loves finding and telling great storiesSomeone who can think strategically while still executing at a high levelSomeone who is curious, observant, and always asking thoughtful questionsSomeone who can take complex information and make it simple and compellingSomeone who understands that great content is equal parts creativity and disciplineSomeone who values collaboration and enjoys working across teamsSomeone who appreciates the difference between creating content and building a brandApplication ProcessAs part of your application, please submit 2–3 examples of work that best demonstrate your writing and storytelling abilities.Examples may include:Product launch announcementsPress releasesCase studiesBlog articlesEmail campaignsSales enablement materialsAI-assisted content developmentOther customer-facing content examplesCandidates selected to move forward in the interview process should expect to complete an on-site content exercise. The exercise is designed to assess writing ability, strategic thinking, content development skills, and how candidates approach translating information into clear, compelling messaging.We're not looking for perfection. We're looking to understand how you think, how you write, and how you approach the craft of communication.Wage and CompensationThis role is expected to fall in the range of $75,000–$95,000 annually depending on experience, skillset, and overall fit.Essential Attributes of Watson EmployeesInsane curiosityExcited and enthusiastic about your workEmbrace and exhibit our valuesOur CultureMonthly BBQEspresso BarAnnual Bravo NightOnsite gym and showersCampus walking trailFun, challenging, and engaging culturePride and satisfaction of manufacturing tangible productsOur BenefitsCompetitive wages401(k) plan with matching contributionProfit sharing programExtensive healthcare plansWhy Watson?Everything we do is rooted in thoughtful design and a deep respect for how things are made. We believe the best brands are built the same way as the best products; intentionally, authentically, and with attention to detail.At Watson, marketing isn't about creating noise. It's about telling meaningful stories, helping customers understand value, and reflecting the quality of the work happening every day throughout our company.If you're excited about helping shape the voice of a brand with a strong history and an ambitious future, we'd love to hear from you.
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