Social Media Manager

Hi-Altitude Brands Social Media Manager

Hi-Altitude Brands, through our flagship brand, Stonehenge Health, is a fast-growing direct-to-consumer supplement company on a mission to help people live healthier, more vibrant lives. We develop premium, science-backed formulations featuring clinically studied branded ingredients that set us apart from competitors. Our products are sold through our website, Amazon, and Walmart, reaching hundreds of thousands of customers nationwide.
We are a fully remote team that values autonomy, ownership, and results. We move fast, test constantly, and hold ourselves to high standards. If you thrive in environments where your work has a direct, measurable impact, you will fit right in.
Position Overview

The Social Media Manager will own how the brand shows up organically across social channels. Hi-Altitude has built a successful DTC business through disciplined performance marketing, and the next phase of growth is focused on building a loyal, engaged audience that knows, trusts, and connects with the brand.
They'll develop the social channel strategy, run the content calendar, publish platform-native content centered on short-form video, grow and engage the community, and turn what performs well into a steady rhythm of better content. This is a role for someone who can set the channel vision and still get hands-on, from planning a calendar to capturing real-time footage
Responsibilities

Organic Social Strategy and Calendar
Define and evolve channel strategies and content pillars to support broader marketing priorities.
Build and manage the content calendar spanning always-on content, campaigns, launches, and real-time moments
Ensure consistent brand voice and compliance with brand and health claims guidelines.
Incorporate clinical credibility (e.g., Medical Advisory Board, formulations) into content naturally and authentically.
Platform-Native Content and Real-Time Coverage
Create and publish platform-native content optimized for short-form video, hooks, and trends.
Partner with Creative and content creators on production, while shooting and editing lightweight short-form video when speed matters.
Cover brand events and activations in real time with stories, short-form video, live posting, and recap content
Quickly identify and leverage relevant trends, sounds, and formats to create native-feeling content.
Community Growth and Engagement
Grow the brand's owned audience across platforms through consistent, high-quality content and engagement
Handle front-line engagement and establish guidelines for how the brand shows up in comments, DMs, and conversations
Monitor sentiment and act as an early warning system for anything that could affect brand reputation
Identify and nurture UGC and brand advocates, incorporating the best content into the mix.
Performance and Trends
Track organic social performance, including follower growth, reach, engagement, saves, and shares, and report clearly to the VP of Brand
Analyze performance and platform insights to inform content decisions and strategy.
Stay ahead of platform trends, emerging formats, and cultural moments that align with the brand
Partner with Analytics to uncover insights and share social learnings across the team.
Cross-Functional Partnership
Report to the VP of Brand and partner with Creative, Influencer, and content creators to develop on-brand, platform-native content.
Collaborate with Paid Media, Influencer, and Ecommerce on integrated campaigns and product launches