Social Media Manager

Social Media Manager

UWorld is a global leader in comprehensive academic and professional education, helping millions of students and professionals successfully prepare for and pass high-stakes exams across fields like medicine, law, accounting, and more. Our marketing team creates impactful, high-quality content to connect with diverse audiences, drive engagement, and empower success.
Role Summary

We are seeking a results-oriented Social Media Manager to lead the strategic planning, execution, and optimization of UWorld's social media presence across all platforms. In this role, you will manage and mentor a team of social media professionals while owning the social media marketing strategy, content creation, and brand standards to drive awareness and convert leads into paying customers.
Responsibilities

Strategy & Planning: Define and manage the annual social media marketing strategy, serving as the subject matter expert to position UWorld ahead of the competition.
Team Leadership: Develop, manage, and mentor a team of social media employees to ensure consistent execution, high-quality content delivery, and continuous performance improvement.
Content Management: Manage the strategy for social media content creation, ensuring it highlights the benefits of UWorld's educational tools.
Collaboration: Work as part of a shared services team that includes designers, videographers, and content writers. Partner with product marketing managers and internal teams to deliver targeted content and develop creative concepts for campaigns.
Performance: Create, regularly measure, and report on marketing metrics to inform strategy and increase visibility and engagement.
Brand Voice: Ensure a consistent brand voice and enforce UWorld brand standards across all social platforms.
Optimization: Implement SEO and SEM best practices within the social media strategy.