CRM Marketing Specialist

Requirements Detail-Oriented - Pays attention to details and learns to understand causes and not just effects
Creative - Ability to develop something unique that would not naturally evolve on its own, think outside the box
Communication - Communicates effectively and efficiently both verbally and in writing
Collaboration - Process of working with multiple individuals to complete a task or achieve a goal
Customer-Focused - Maintains committed to the SpotHero persona so marketplace brand is sustained
Project Management - Discipline of planning, organizing, and managing resources to bring about the successful completion of a specific project
2+ years of experience working within a CRM platform such as Braze, Iterable, or related systems
Experience building personalized and dynamic message content via Handlebars or Liquid Logic
Experience building lifecycle journeys based on real-time events and strategic data-driven user segments
A data-driven approach that leverages multi-variant test designs to drive improvements
Familiar and comfortable working with email HTML. CSS knowledge is a plus
Strong Written and Verbal Communication Skills
What the job involves SpotHero is seeking a CRM Marketing Specialist to join our growing marketing team. In this role, you will primarily focus on building, executing, and optimizing B2B marketing campaigns, with additional support for B2C initiatives. You work across multiple channels, including email, in-app, push, and SMS. The ideal candidate has strong copywriting skills and experience leveraging CRM tools to drive engagement, retention, and revenue
This role will join the Campaign team that sits within the Brand Marketing team. You will work closely with other CRM marketers to strategize and coordinate automated and broadcast campaigns within Iterable. You will work collaboratively with the Design, Content, and Revenue team to create compelling and cohesive communications that drive consumer and operator interaction
Execute CRM campaigns in Iterable across email, push, SMS, and in-app messaging, with a primary focus on operator (B2B) communications and consumer campaigns relating to partnerships and events
Partner with the B2B Partner Marketing Specialist to build and launch campaigns and lifecycle journeys for operating partners
Build and maintain lifecycle campaigns focused on retention, engagement, and relationship building across consumer and operator audiences
Write clear, concise, and on-brand copy tailored to both operator (B2B) and consumer (C2C) audiences
Monitor and analyze campaign performance, reporting on key metrics such as deliverability, engagement, and conversion
Contribute to campaign planning and bring forward ideas grounded in CRM and lifecycle marketing best practices

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