Sr. Lifecycle Marketing Manager - Mobile Gaming

Lifecycle Marketing Manager

This is a build-and-scale role, not a run-the-sends one. Prodege is moving fast and changing fast, and we need a lifecycle leader who finds that energizing rather than exhausting. If you want a settled CRM program with fixed journeys and a steady calendar, this isn't your role, and that's okay. But if you're the kind of marketer who owns the whole player journey, builds the automated systems behind it, and would rather stand up scalable lifecycle programs across a portfolio than manage one-off campaigns, keep reading.
You'll drive player engagement, retention, and lifetime value across a portfolio of mobile gaming titles. You own the end-to-end lifecycle strategy, onboarding, progression, live ops engagement, monetization moments, churn prevention, and win-back, turning player behavior into scalable, data-driven programs that build habit, loyalty, and revenue.
Working across multiple game brands, you'll directly influence core outcomes: Day 1/7/30 retention, session frequency, monetization, deliverability health, and brand strength. You'll combine lifecycle strategy with hands-on execution across email, push, in-app, and onsite surfaces, so players get personalized, timely, high-impact experiences that deepen engagement instead of spamming them into fatigue.
Lifecycle strategy and journey ownership
Own lifecycle strategy across onboarding, early progression, live ops engagement, monetization moments, churn prevention, and reactivation
Translate business and product goals into lifecycle frameworks that drive retention, session frequency, and lifetime value
Identify high-impact moments in the player journey: tutorial completion, milestone achievements, event participation, and monetization triggers
Design programs that reinforce healthy play patterns while nudging players toward deeper engagement
Keep lifecycle programs consistent across the portfolio while allowing for brand and gameplay differentiation
Lifecycle automation and campaign execution
Build, launch, and manage automated lifecycle workflows across email, push, in-app, and in-game surfaces
Develop modular, repeatable campaign frameworks that work across titles for speed and consistency
Execute high-volume, large-scale email campaigns supporting launches, live ops events, and promotions
Personalize communications using dynamic content, behavioral triggers, and advanced scripting
Align lifecycle programs tightly with live ops calendars, seasonal beats, and product releases
Segmentation, personalization, and targeting
Segment players using behavioral, engagement, progression, and spend data
Partner with analytics and data teams to define attributes, triggers, and lifecycle logic
Build player cohorts: new players, mid-core progressors, high-value spenders, at-risk churners, and dormant players
Champion personalization that balances relevance, scale, and operational efficiency
Continuously refine segmentation to improve relevance and performance over time
Optimization, testing, and measurement
Design and run A/B tests and holdout experiments across lifecycle programs
Optimize messaging, timing, frequency, incentives, and channel mix to drive incremental lift
Define and track success metrics from impressions through sessions, retention, and revenue
Analyze performance and share clear, actionable insights with leadership
Balance short-term performance wins with sustainable long-term engagement
Deliverability, IP health, and technical excellence
Strategize and execute email IP warmups for new games or brands
Monitor sender reputation, inbox placement, and compliance best practices
Partner with technical teams to resolve deliverability or infrastructure issues
Maintain high standards for data hygiene, consent, and preference management
Cross-brand and cross-functional leadership
Oversee lifecycle initiatives across multiple mobile titles, with game-specific nuance
Partner closely with Product, Live Ops, Engineering, Creative, and Analytics teams
Influence roadmap prioritization by advocating for lifecycle and player experience needs
Manage and prioritize high-volume requests through Jira and other workflow tools
Act as a senior lifecycle SME across the broader Growth and Marketing organizations
What success looks like:
Measurable improvements in Day 1, Day 7, and long-term player retention
Increased monetization and reactivation of dormant players
Lifecycle programs that are automated, scalable, and repeatable across games
Strong deliverability health and successful IP warmups for new titles
Clear attribution of lifecycle-driven revenue impact
High trust and alignment with Product, Live Ops, Analytics, and Creative partners
A sustained culture of experimentation where lifecycle insights inform product and live ops strategy
Why this role is worth your time:
You own the full player journey, from first session to win-back, across a portfolio, not a single campaign lane
Build the system, not just the sends: automated, reusable lifecycle frameworks you design and scale across titles
Real craft, real channels: email, push, in-app, and in-game, with the technical depth (Braze, Ampscript, IP warmups) to do it right
Your work shows up in the numbers: retention, monetization, and LTV you can directly attribute
Backed for growth: Prodege closed a major Blackstone investment in Q1 2026, which means real momentum and real investment in the programs you'd be building
A bit about Prodege
Prodege is a marketing and consumer insights platform that helps leading brands, marketers, and agencies answer their business questions, acquire customers, grow revenue, and build brand loyalty. We go the extra mile to "Create Rewarding Moments" for our partners, consumers, and team. We operate with startup speed and a startup appetite for change, backed by the resources of a major investment partner.
The must-haves:
Bachelor's degree in Marketing or a related field
5+ years in lifecycle, retention, CRM, or B2C marketing, ideally in mobile gaming or consumer apps
3+ years of hands-on experience with Braze or a comparable enterprise platform
2+ years with Airship or similar mobile engagement tools
Deep working knowledge of email, push, and in-app channels
Strong analytical mindset, with experience designing and interpreting experiments
Technical proficiency in intermediate HTML, CSS, SQL, and advanced Ampscript
Ability to use AI-enabled tools appropriately to improve efficiency, analysis, problem-solving, or content development, while validating outputs and adhering to company security, confidentiality, and quality standards
Proven experience executing large-scale email campaigns and IP warmups
Ability to operate in fast-paced, highly collaborative environments
The nice-to-haves:
Master's degree in Marketing or a related field
Experience with free-to-play, live ops, or subscription-based gaming models
Familiarity with rewards, loyalty, or gamified engagement systems
Experience managing lifecycle programs across multiple games at scale
Working knowledge of Excel, Jira, and creative tools
Strong understanding of mobile gaming KPIs such as DAU, session length, ARPDAU, and LTV
Experience with CAN-SPAM compliance and email best practices
Pay Transparency:
The anticipated base salary range for this position is $137,000 to $160,000. The final salary offered to a successful candidate will be dependent on several factors that may include, but are not limited to: the type and length of experience within the job, type and length of experience within the industry, the type and length of knowledge and skills for the position, education, training, etc. Prodege is a multi-state employer, and final compensation within this range could be