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D2C Marketing Manager

Sterling Forever · Boca Raton, FL, USA ·

Job type:
Seasonal

D2C Marketing ManagerFULL-TIME | IN OFFICE | BOCA RATON, FL PLEASE READ BEFORE APPLYING

This is a FULL-TIME, IN OFFICE position based in Boca Raton, Florida. This is NOT a remote or hybrid opportunity.

You will work from our Boca Raton headquarters Monday through Friday alongside our Founder and Media Team.

If you're looking for a remote role or a traditional corporate marketing job, this position isn't for you.

About Sterling Forever

Sterling Forever is a 10-year-old jewelry brand that's aggressively scaling its direct-to-consumer business.

We're investing heavily in Meta advertising, AI, creator marketing, email marketing, Shopify, creative production, retention, and customer acquisition. We move quickly, test constantly, and believe execution wins.

We're looking for an experienced marketing leader who thrives in a fast-paced environment, embraces new technology, and can keep multiple teams moving toward one goal.

About the Role

As our D2C Marketing Manager, you'll report directly to the Founder and help lead the day-to-day execution of our entire direct-to-consumer marketing operation.

This is a true management role.

You'll lead a team of marketers, creatives, and external partners while ensuring every department stays aligned, projects move quickly, deadlines are met, and nothing falls through the cracks. This is a very fast paced moving job . 

You'll work across paid media, Shopify, product launches, email marketing, influencer marketing, creative production, social media, customer acquisition, retention, and AI initiatives.

No two days are the same.

You'll constantly shift between strategy and execution, helping prioritize initiatives while solving problems before they become bottlenecks.

If you enjoy ownership, accountability, and building high-performing teams, you'll thrive here.

This Is NOT an Easy Job

Let's be upfront.

This is not a traditional 9-to-5.

Our business operates seven days a week.

Customers shop 24/7.

Meta campaigns run around the clock.

Creators work evenings and weekends.

Product launches don't always happen during business hours.

Your phone may ring outside normal business hours because the business doesn't sleep—and you'll be one of the key leaders helping keep it moving.

We're not looking for someone who's online 24 hours a day. We are looking for someone who understands that leadership in a fast-growing DTC brand requires flexibility, responsiveness, and ownership when important issues arise.

If you're looking for a predictable corporate schedule where everything waits until Monday morning, this isn't the role for you.

What You'll Do
  • Lead the day-to-day execution of Sterling Forever's DTC marketing initiatives.
  • Manage and mentor both in-office and remote marketing team members.
  • Hold team members accountable for deadlines, priorities, and execution.
  • Collaborate directly with the Founder to prioritize initiatives that drive growth.
  • Build and maintain comprehensive marketing calendars from scratch, ensuring every campaign, launch, promotion, and initiative is planned and executed on time.
  • Coordinate cross-functional projects between Marketing, Creative, Product Development, Operations, Customer Experience, and Leadership.
  • Work closely with our Meta Media Buyer, AI Performance Creative Strategist, Creator & UGC Performance Manager, CRM Manager, photographers, videographers, designers, and editors.
  • Manage product launches, promotions, seasonal campaigns, and website merchandising.
  • Help organize creative testing schedules and campaign timelines.
  • Monitor project progress, identify roadblocks, and proactively solve problems before they impact the business.
  • Help improve internal systems, workflows, and operational efficiency.
  • Leverage AI tools to streamline processes, improve productivity, and support decision-making.
  • Stay current on emerging marketing trends, consumer behavior, platform updates, and new technologies.
What We're Looking For
  • Minimum 4 years of experience working for a DTC (Direct-to-Consumer) brand.
  • Proven experience managing marketing teams, including both in-office and remote employees.
  • Strong leadership skills with the ability to coach, motivate, and hold team members accountable.
  • Extensive experience with Shopify. 
  • Strong understanding of Meta advertising and modern digital marketing.
  • Experience with major social media platforms, including Instagram, TikTok, Facebook, Pinterest, and YouTube.
  • Exceptional organizational and project management skills.
  • Proven ability to manage multiple high-priority initiatives simultaneously.
  • Experience creating and managing detailed marketing calendars from the ground up.
  • Comfortable working cross-functionally across multiple departments.
  • Advanced proficiency in Microsoft Excel or Google Sheets.
  • Comfortable learning and implementing new technology, including AI platforms such as ChatGPT, Claude, Gemini, and other emerging tools.
  • Excellent communication skills.
  • Highly analytical with strong attention to detail.
  • Comfortable making decisions in a fast-moving environment with constantly shifting priorities.
  • A proactive mindset—you solve problems before someone asks you to.
  • Startup experience is a HUGE plus. 
Bonus Points
  • Experience with jewelry, fashion, beauty, or lifestyle brands.
  • Experience with TikTok Shop.
  • Experience managing influencer or creator marketing.
  • Experience with Klaviyo or other CRM platforms.
  • Familiarity with Triple Whale, Northbeam, GA4, Looker Studio, or similar analytics platforms.
  • Experience supporting high-growth, founder-led businesses.
Who You'll Lead & Work Alongside
  • Founder
  • AI Performance Creative Strategist
  • Meta Media Buyer
  • Creator & UGC Performance Manager
  • CRM & Retention Manager
  • Graphic Designers
  • Photography Team
  • Videography Team
  • Product Development
  • Operations
  • Customer Experience
Success Looks Like

Within your first 90 days, you'll:

  • Build trust with your team through strong leadership and clear communication.
  • Establish organized marketing calendars and improve project visibility.
  • Improve execution speed across departments.
  • Eliminate bottlenecks and increase accountability.
  • Successfully manage multiple campaigns simultaneously while maintaining quality.
  • Become a trusted leader and key contributor to Sterling Forever's continued DTC growth.
This Job Is NOT For You If...
  • You're looking for a slow-paced corporate environment.
  • You struggle managing multiple priorities at once.
  • You dislike accountability or leading people.
  • You aren't comfortable making decisions quickly.
  • You resist learning new technology and AI tools.
  • You prefer working independently without collaborating across departments.
  • You're looking for a remote or hybrid position.
Why Join Sterling Forever?

This is an opportunity to help lead one of the fastest-growing DTC jewelry brands in the country.

You'll work directly with the Founder, lead a talented marketing team, embrace cutting-edge technology, and play a critical role in shaping the future of our business.

If you're excited by ownership, fast execution, continuous learning, and building something meaningful, we'd love to meet you.

Location FULL-TIME | IN OFFICE | BOCA RATON, FL

This is a full-time, IN OFFICE position at our Boca Raton headquarters. We are not considering remote or hybrid applicants.

  • We believe our best work happens together, and we're looking for someone who wants to build, lead, and grow alongside us—in person.