Hotel Area Director of Sales - Home2 Suites Greenwood, SC

Area Director of Sales
Major Responsibilities

Profit Management

Responsible for revenue production for the hotel, and meeting or exceeding planned revenue objectives for occupancy and average daily rate

Meets or exceeds budgeted RevPAR for the hotel

Insures that the hotel exceeds penetration, rate and yield indexes

Prepares departmental budget that correctly reflects the hotel's business plan

Forecasts occupancy fluctuations and directs selling activities to maximize revenues

Knows the hotel's demand segments, sources of business for each, and balances market segments according to supply and demand

Knows the principal competition for each market segment and takes advantage of hotel's strengths against each competitor

Accurately forecasts occupancy changes based on changing market conditions (additions to supply and demand, etc.)

Guest Services

Supports guest service as the hotel's driving philosophy

Demonstrates a commitment to guest service by responding to guests needs

Marketing & Sales Management

Develops/assists with development of the hotel's marketing and sales plan based on the hotel's position and strengths within each market segment

Implements hotel's marketing and sales plan

Analyzes and understands the competition's strengths and weaknesses for each market segment and successfully directs marketing activities against each

Identifies and maintains constant communications with the hotel's key accounts

Actively sells room nights through outside sales calls, telemarketing, tours, etc.

Actively markets the hotel thorough advertising, blitzes, direct mail campaigns, etc.

Actively sells to in-house guests (greeting tours, talking with guests at continental breakfast to surface additional leads, etc.)

Knows the competition well. In addition, is familiar with all "business" in the market, where that "business" stays and why

Uses the resources in the hotel and franchise Sales and Marketing Manual to , call on and track potential business

Human Resources Management

Ensures that hotel team-members (specifically front desk staff) are familiar with key accounts and "specifics" (special rates, special requirements, etc.) relating to business booked which is in the hotel

Other Responsibilities

Is a "hands-on" manager actively involved on a daily basis in securing, qualifying and following up on leads to book specific business

The central focus is sales! The sales manager/director of sales should not be required to assume operational responsibilities, but should spend most of his/her time selling the "product"

Monitors industry trends and recommends appropriate actions to be taken to maintain the competitive status and profitability of the hotel

Utilizes leadership skills and motivation techniques in order to maximize team-member productivity and satisfaction of direct reports

Selects, orients, and trains qualified team-members

Conducts effective team-member meetings and counseling sessions

Determines, communicates, and monitors achievement of standards of performance on a timely basis

Employs discipline as required

Maintains safe and secure environment for guests and team-members

Ensures that all team-members follow safety rules and procedures

Takes corrective action where required to improve safety of work areas

Keeps immediate supervisor promptly and fully informed of all problems or unusual matters of significance

Performs all duties and responsibilities in a timely and efficient manner in accordance with established company policies and procedures to achieve the overall objectives of this position

Maintains a favorable working relationship with all other company associates to foster and promote a cooperative and harmonious working climate

At all times, projects a favorable image of the hotel and company to the public

Is available, upon request, to assist in other temporary assignments and tasks as directed.

Benefits

Paid Time Off

Choose 6 Holidays Per Year

Team Member Room Discounts

Referral Program

Enrollment in Health Insurance

Enrollment in 401K with Employer match

Paid Volunteer Opportunities

Bonus Plans

Volunteer Benefits

Accident Insurance

Disability Insurance

Life Insurance

Cancer Insurance

Dental Insurance

Vision Insurance

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