Principal AI Creative Director, POD (Advertising)

Principal AI Creative Director – Personalization Optimization and Design Advertising is being remade. The brands that win the next decade will be the ones that figure out how to deliver creative that is personal, performant, and produced at a scale no human team can match alone. Generative AI is the unlock. But generation alone is not the advantage. The advantage belongs to the system that connects creation to delivery to learning, and gets better with every impression.
Amazon Ads is building that system. We are investing in the models, the infrastructure, and the product intelligence to make personalized, brand-aligned creative a default capability for every advertiser, not a luxury reserved for the largest budgets. The work is early, the stakes are high, and the opportunity to define how this category develops is real.
Key Job Responsibilities As Principal AI Creative Director for Personalization Optimization and Design (POD), you are the human judgment layer at the center of Amazon’s AI creative system.
It is about understanding what makes a great commercial, a great piece of content, a great brand moment, and then decomposing that understanding into primitives: story arc, color logic, compositional tension, emotional beat, brand signal.
You will operate as a principal-level individual contributor with org-wide influence, partnering directly with design, engineering, science, and product leadership across every surface.
Define and own the creative quality bar for AI-generated assets across POD’s full portfolio, including images, video, copy, and multi-format compositions; establish brand intelligence frameworks that ensure AI outputs are aesthetically coherent, emotionally resonant, and brand-safe at scale.
Lead the Systemization of Taste: break down what makes great creative into constituent elements— narrative structure, color theory, compositional hierarchy, emotional arc, pacing, and brand signal; translate these primitives into structured frameworks such as prompt libraries, creative briefs, quality rubrics, and annotation schemas.
Hand‑on production and prototyping: produce high‑quality creative content independently across modalities, build working prototypes, and demonstrate new customer experiences to inform design, product, and engineering leadership.
Define what new AI‑powered creative experiences should look and feel like for advertisers; advise on experience design for advertiser‑facing tools like Creative Studio and Video Generator to make AI capabilities legible, trustworthy, and creatively empowering.
Build and own the aesthetic moderation framework— a multi‑dimensional quality scorecard that defines premium creative in measurable, auditable terms across visual quality, brand alignment, emotional resonance, and format appropriateness.
Serve as the creative authority in cross‑functional conversations, earning influence through demonstrated quality and creative vision.
Basic Qualifications 10+ years of creative direction experience, with a portfolio demonstrating exceptional craft across visual design, brand identity, advertising, or digital creative.
2+ years of demonstrated, hands‑on work in AI content creation, including major campaigns or personal projects that showcase advanced fluency with generative AI tools across image, video, and copy.
Ability to produce finished creative content independently across modalities using AI tools, not just direct others to do so.
Deep understanding of what makes great creative, including narrative structure, color theory, compositional hierarchy, emotional arc, pacing, and brand signal, and the ability to articulate these elements in precise, teachable, decomposable terms.
Experience working at the intersection of creative and technology, collaborating with engineering, product, or data science teams to build creative systems.
Demonstrated ability to influence without authority in large, cross‑functional organizations.
Preferred Qualifications Experience in advertising, e‑commerce, or performance marketing contexts, with an understanding of how creative connects to business metrics, conversion, and brand equity.
Experience building creative quality frameworks, brand standards, or design systems that scale across large organizations or product portfolios.
Track record of translating creative intuition into structured, systematic frameworks, including prompt libraries, quality rubrics, annotation schemas, or training data curation.
Familiarity with aesthetic moderation, content quality scoring, or automated creative evaluation.
Familiarity with Dynamic Creative Optimization (DCO), personalization systems, or data‑driven creative.
Experience contributing to or advising on AI model development from a creative‑direction perspective, including feedback on outputs, training data curation, or quality reward signal definition.
Proficiency with design tools (Figma, Adobe Creative Suite) to refine, annotate, and communicate creative direction alongside AI-generated outputs.
Benefits and Compensation The base salary range for this position is 201,800.00 – 273,000.00 USD annually. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on experience, qualifications, and location.
Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&DD insurance and optional Supplemental life plans), EAP, mental health support, medical advice line, flexible spending accounts, adoption and surrogacy reimbursement coverage, 401(k) matching, paid time off, and parental leave.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

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