VP, Strategy

Position Overview
UM is a global media agency committed to future‑proofing our clients’ businesses. We leverage the transformational power of rich business analytics and real‑time intelligence to maximize growth and activate the full consumer journey across content and connections.

The strategy team at UM unearths consumer insights and behaviours to define and optimise the target audience and drive business goals for our clients. Both strategic planning and analytics are key dimensions to our work. We identify unique connection opportunities based on audience emotions and behaviours through proprietary research and data and translate them into actionable insights for media, content, and social marketing.

To succeed in Strategy, candidates must demonstrate a strong work ethic, exceptional analytical skills, and a knack for converting insights into creative, actionable recommendations for our clients. We are fiercely committed to delivering high‑quality analysis, in a structured, thoughtful presentation, with strict attention to deadlines and deliverables. An ability to communicate effectively and efficiently in both written and oral form and build trusted internal and external relationships are also key. Backgrounds in agency and consulting organisations are desired, as skills in analysing and presenting information are honed.

This position is suited to a strategist with 10 years’ experience working in a similar agency environment or in a management‑consulting firm. The Partner will be responsible for the day‑to‑day management and execution of projects/assignment.

Responsibilities

Work closely with cross‑functional agency team to drive strategic thinking

Utilise a variety of attitudinal and behavioural data sources available to us (e.g., DMP, Acxiom) to identify high‑value audience

Telling data‑driven stories and using data + performance metrics to build strategies + client solutions

Formulate target audience recommendations and communication strategies that help prioritise our media investment and partnerships

Design and conduct primary quantitative and qualitative research, generating audience insights to inform strategic recommendations and tactical execution

Mapping and creating custom journeys and building strategies + solutions across customer journeys

Facilitate audience workshops and provide inputs into media and tactical planning

Manage analysts on project work and support their career development

Develop relationships with clients as a strategic thought partner

Manage internal relationships with other departments, identifying opportunities for efficiencies in working relationships and cross‑departmental processes and hand‑offs (e.g. Client Lead, Research, Media Planning, Digital, Programmatic)

Required Skills and Experience

Client relationship development and management

Strong analytical/logical thinking

Ability to synthesize data/research into concise action‑oriented strategies

Great presentation and communication skills

Quantitative and qualitative research skills to inform 4C insights (Culture, Category, Company and Consumer)

Deep understanding not only of how to build audiences but also a broader understanding of different audience solutions – from building custom solutions to the different types of off‑the‑shelf solutions available

Deep understanding of data solutions (1st, 2nd and 3rd party) – how to access, use and activate

Understanding of the Digital marketing technologies, including ad‑tech and martech solutions

Familiarity with different media and digital channels (e.g., TV, web, mobile, CRM, social media, search)

Familiarity with multi‑channel measurement and attribution solutions

Desired Skills and Experience

Background in strategy and/or consulting in digital or database marketing

Demonstrated project management experience; either managing a small project or small team within a larger project or experience in managing deliverables/ project timeline

Experience working with large, complex data, including audience data from DMP, Acxiom, etc.

Experience working with global teams at large Fortune 2000 companies

Collaborating within an agency and with extended marketing council of agencies

Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience and qualifications.

Employment Transparency
It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability or any other basis prohibited by applicable federal, state or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

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