Product Marketing Manager, Sports Performance

ICP is partnering with a fast-growing sports performance technology company on the search for their first Product Marketing Manager in the region. The product suite is expanding, the market is growing, and the story needs telling better than anyone has told it so far. This role exists to own that narrative.
This is a build-from-scratch opportunity at a real inflection point. You won't be maintaining a mature marketing function - you'll be creating one, shaping how coaches, athletic directors and performance staff across every sport and every level come to understand the product, why it matters, and why now.
What You'll Do

Own positioning and messaging.

Develop clear, compelling positioning for each product and weave them into one platform story that's ambitious without being overwhelming.
Lead go-to-market.

Own the launch plan for each new product: the audience, the message, the channel, the timing and the assets, executed cleanly across marketing, product, commercial and customer success.
Own the sport verticals.

Each sport has a different buyer, different objections and a different definition of value. Build sport-specific messaging while keeping a consistent platform narrative.
Enable the commercial team.

Build the one-pagers, decks, case studies, objection-handling guides and competitive positioning that help them win faster.
Stay close to users.

Understand how coaches and performance staff think, evaluate technology and decide to buy, and feed that intelligence back into everything you build.
Who You Are

3–6 years in product marketing, ideally within sports technology or sports performance.
A master storyteller who can write a punchy one-liner and a detailed positioning doc, and knows when each is right.
A genuine insider in sport - ideally as a former player, coach or administrator - who understands how programs operate and how buying decisions are really made.
A strategic thinker who can hold the complexity of a multi-product platform and make it simple.
Highly organised, comfortable in a fast-moving environment, and fluent with modern AI and creative tools (Claude, Gong, Figma, Canva and the like).
Genuinely passionate about sport and happy to spend real time with users.

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