VP, Loyalty Marketing

Role Summary/Purpose We are seeking a Loyalty Marketing Lead to join our team and hit the ground running. This person will be supporting Care Credit to migrate onto ENGAGE (Synchrony’s loyalty platform), continue to leverage ENGAGE, plan out the ongoing loyalty evolution of the Care Credit value proposition, apply loyalty communications best practices, and support with ongoing program management. This role will need to collaborate across overlapping time zones and ensure ongoing compliance. The candidate will provide customer and industry insights, rewards best practices, thought leadership and expertise to Care Credit to support and lead the development of comprehensive and bold loyalty strategies.
Essential Responsibilities Supporting the migration of Care Credit onto ENGAGE and ongoing loyalty related projects.
Strategically build out the evolution of the Care Credit value prop (DC & PLCC).
Evolution is an ongoing plan – including but not limited to the products 3 year plan.
Develop options by leveraging loyalty trends, best practices and analytics.
Scope level of effort, cost and timeline.
Work with Rewards IT to implement ongoing Care Credit management.
Continue to build out loyalty governance for Care Credit products.
Continue to evolve and innovate.
Provide loyalty and rewards program thought leadership both verbally and in writing.
Maintain an awareness of external market customer engagement and loyalty program trends and best practices.
Partner with research team to develop customer experience and loyalty research plans and implement customer research as needed.
Lead and present to various levels of leadership at Synchrony and clients.
Manage multiple projects simultaneously.
Perform other duties and/or special projects as assigned.
Qualifications / Requirements Bachelor’s Degree required or, in lieu of a degree, a high school diploma/GED and 10+ years of work experience in business strategy development, loyalty strategy or customer experience.
6+ years of demonstrated experience in loyalty strategy, value proposition, customer engagement strategy development, marketing or business strategy.
Experience with leading projects across several teams including Marketing, IT, Governance and client‑facing teams.
Desired Characteristics Experience presenting to leadership, including building presentations.
Strong written and verbal communication skills.
Health and Wellness experience a plus.
Salary Range: $110,000.00 – $185,000.00 USD annual. Eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge. Salaries are adjusted according to market in CA, NY Metro and Seattle.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

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