Director, Consumer Marketing Strategy

CVS Health’s Health100 team is seeking a Consumer Marketing Strategy Lead to shape the platform’s go-to-market and engagement programs. The role partners with Product, Digital, Analytics, and Marketing to drive awareness, onboarding, and ongoing consumer engagement across paid, owned, and earned channels, with measurable outcomes.
This leader will own lifecycle programs—from onboarding to re-engagement—and translate complex platform capabilities into clear messaging for diverse audiences across

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