Bilingual Social Media Specialist

About DPSF

The Durham Public Schools Foundation (DPSF) brings together our whole community to support and strengthen Durham Public Schools. We invest in innovative programs, support educators, create opportunities for students, and build partnerships that help every child thrive.

At DPSF, communications and fundraising go hand in hand. We believe that when people understand the impact of our work, they are more likely to become Public School Champions-supporting Durham's students and educators through their time, talents, relationships, and financial contributions.

Position Overview

The Bilingual Social Media Specialist supports DPSF's fundraising and engagement goals through bilingual storytelling, social media management, and community-centered communications.

Working closely with the Development & Communications Director and program staff, this role will help transform program updates, student and educator stories, community partnerships, and organizational impact into compelling communications that deepen engagement and inspire action.

The ideal candidate is a strong communicator who can build relationships across teams, translate and adapt content for multiple audiences, and help connect community members to meaningful opportunities to support Durham Public Schools.

This position requires both independent initiative and strong collaboration. Success depends on working effectively with staff across the organization to gather stories, create content, and advance shared goals.

Core Responsibilities

Social Media & Bilingual Communications (40%)

Manage DPSF's social media presence across platforms, including Facebook, Instagram, and LinkedIn
Create, schedule, and publish content in both English and Spanish
Translate and adapt communications from English to Spanish while maintaining tone, clarity, and accessibility
Apply DPSF's Language Justice Guide and plain language principles across communications
Develop content that highlights impact, builds community awareness, and encourages deeper engagement with DPSF
Support real-time content creation and posting from events and community activities
Monitor engagement and recommend opportunities to strengthen audience growth and participation
Ensure communications consistently connect impact stories to opportunities for community members to become Public School Champions
Storytelling & Content Development (40%)

Gather stories, updates, photos, and program highlights from staff and partners
Attend events, school visits, and community activities to capture photos, stories, and content as schedules allow
Transform program updates into compelling content for social media, newsletters, blogs, and digital communications
Collaborate with staff to identify stories that demonstrate impact and community engagement
Maintain organized content and photo libraries
Help ensure DPSF's communications center student, educator, family, and community voices
Newsletter & Digital Communications (10%)

Draft and manage DPSF's monthly e-newsletter using updates from social media, programs team, and organizational priorities
Format and distribute newsletters
Support audience segmentation and list management
Track key engagement metrics and identify opportunities to improve performance
Team Collaboration & Communications Support (10%)

Participate in monthly program meetings to stay informed about organizational priorities and upcoming opportunities
Support communications planning across departments and initiatives
Coordinate with staff to ensure timely collection of content and information
Contribute to an impact-focused communications culture across the organization
What Success Looks Like

Social media content is consistently published in both English and Spanish
DPSF maintains a timely, engaging, and mission-aligned social media presence
Program stories and updates are transformed into compelling content that supports fundraising and community engagement goals
Monthly e-newsletter is drafted and distributed on schedule with strong audience engagement
Communications consistently connect DPSF's impact to opportunities for community members to become Public School Champions
Staff view communications as a collaborative process and regularly contribute stories, updates, and content
Skills & Qualifications

Fluency in spoken and written English and Spanish, with the ability to translate and adapt content for different audiences while maintaining tone, clarity, and accessibility
Strong writing, editing, storytelling, and content development skills
Experience managing social media accounts and creating content for organizations, businesses, schools, nonprofits, or community initiatives
Experience creating content in Canva or similar design platforms
Experience using email marketing and constituent relationship management systems, including Mailchimp, Neon CRM, or similar tools
Ability to organize and manage multiple projects, deadlines, and content streams simultaneously
Strong interpersonal skills and the ability to build relationships across teams and with diverse stakeholders
Ability to work independently while remaining highly collaborative and responsive to team needs
Commitment to equity, inclusion, language justice, and plain language communication