DOOH Sr. Director Product Development, Ad Sales

Sr. Director, Product Development REMOTE DOOH, Ad Sales

This is a New York City, NY‑based position that works both in-office (2 days/week) and remotely.
Responsibilities

Strategic Leadership

Define and execute a multi‑year product development strategy for Ad Sales platforms, focused on REMOTE DOOH capabilities, aligning technology investments with revenue growth objectives and competitive positioning. Provide executive leadership & vision for product development initiatives that drive advertising sales performance and operational efficiency across DOOH partners, measurement, and monetization workflows. Establish and maintain product governance frameworks that balance innovation, operational excellence, and customer satisfaction across the Ad Sales portfolio. Drive large‑scale transformational initiatives that modernize and differentiate advertising technology capabilities for DOOH activation, reporting, partner integrations, and campaign delivery.
Cross‑Functional Collaboration & Communication

Lead executive‑level communications with internal senior leadership including Ad Sales, Revenue Operations, Finance, and Technology, as well as external partners and vendors. Serve as the DOOH subject‑matter expert across Programmers, Delivery Platforms, Developers, and Ad Sales stakeholders, making cross‑functional platform recommendations that drive alignment. Influence enterprise‑wide technology decisions related to advertising systems, data platforms, and monetization infrastructure. Partner with Product, Engineering, and Data Science teams to prioritize and deliver capabilities that support advertiser and agency needs.
Product & Engineering Execution

Define, prioritize, and oversee the delivery of feature and reliability capabilities within the Ad Sales engineering organization. Monitor and optimize velocity KPIs and performance targets across the Ad Sales product portfolio, identifying and resolving bottlenecks and delivery risks. Ensure engineering teams maintain high standards of reliability, scalability, and performance across all advertising platforms and tools. Oversee the resolution of critical technical and product issues, applying deep engineering knowledge to drive timely and effective outcomes focused on DOOH partner integrations, campaign delivery, reporting, measurement, and inventory availability.
People & Organizational Leadership

Direct and control the activities of a broad Ad Sales product development functional area through several department managers. Build, develop, and retain high‑performing teams of product managers, engineers, and technical leads. Establish clear goals, performance expectations, and development plans for direct reports and their organizations. Foster a culture of accountability, innovation, and continuous improvement across the product development organization.
Operational & Business Outcomes

Own the operational health of Ad Sales product systems, ensuring uptime, performance, and reliability meet business and customer expectations. Translate business requirements from Ad Sales leadership into actionable product roadmaps and engineering priorities. Identify opportunities to leverage emerging technologies and industry trends to enhance advertising capabilities and competitive advantage, including programmatic DOOH, place‑based media, retail‑adjacent media, audience targeting, and measurement. Make final decisions on operational matters within the Ad Sales product development functional area, with awareness of the broader business impact.
Qualifications

Experience

7 – 10 years of progressive experience in product development, engineering leadership, or technology management, with significant exposure to advertising technology, ad sales platforms, or digital media. Deep experience in Digital Out of Home (DOOH), programmatic DOOH, place‑based media, venue media, or adjacent advertising technology business. Demonstrated experience leading large, cross‑functional product and engineering organizations through multiple department managers. Proven track record of driving large‑scale transformational product initiatives from strategy through execution.
Technical & Domain Knowledge

Deep knowledge of engineering capabilities, product development lifecycle, and KPI optimization methodologies. Strong understanding of advertising technology ecosystems including ad serving, programmatic platforms, campaign management, and data‑driven targeting. Extensive understanding of the DOOH ecosystem, including inventory networks, SSPs, DSPs, proof of play, measurement, verification, campaign reporting, and partner integration. Expert‑level proficiency in applying professional concepts to resolve critical and complex technical and business issues.
Leadership & Influence

Proven ability to influence enterprise‑wide technology and product decisions at the executive level. Experience establishing product governance frameworks that align innovation with operational and business priorities. Strong executive communication skills with the ability to engage and align senior internal and external stakeholders. Ability to set and execute a multi‑year strategic vision for a significant functional area while aligning REMOTE DOOH priorities to the broader Commercial Ad Product roadmap.
Business Acumen

High business impact orientation with a clear understanding of how product and technology decisions shape organizational strategy and revenue outcomes. Strong understanding of how DOOH fits into broader advertising plans across CTV, programmatic, local, retail media, and omnichannel campaigns. Ability to balance short‑term operational priorities with long‑term strategic investments. Experience operating in a fast‑paced, matrixed organization with competing priorities and high visibility.
Legal & Compliance

May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.
Compensation

DIRECTV WAGE ZONE N4: $196,823 - $295,113 (base salary only). Salary ranges are determined by role, level, and location, and may also include bonus or benefits.

#J-18808-Ljbffr