INBOUND MARKETING COORDINATOR

Purpose
We are looking for an amazing, data‑driven inbound marketer to own the majority of the marketing funnel for applicable clients. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads into customers, the latter of which sales leadership will help you accomplish.

Responsibilities

Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, white‑papers, e‑books, reports, webinars, infographics, etc.).

Grow new leads, including marketing‑qualified leads, by converting site traffic through calls‑to‑action, landing pages, and lead‑generation content (including offers).

Optimize our marketing automation and lead‑nurturing processes through email, content, and social channels.

Establish closed‑loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

Effectively and clearly communicate with the client regarding the marketing efforts’ results.

Requirements

BA/BS degree or equivalent work experience.

Some past experience in marketing is preferred.

Excellent communicator and creative thinker, with an ability to use data to inform all decisions.

Proficiency in HubSpot’s marketing automation and blogging software features to generate traffic, convert visitors into leads, and nurture them (using dynamic workflows) into customers. Training opportunities are available to refine these skills.

Bonus skills: HTML/CSS, Adobe Creative Suite.

How to Apply
Please send the following:

Cover letter summarizing qualifications and interest in the position.

Resume.

Three references: include name, e‑mail address, phone number, and professional relationship for each.

Written answers to two of the following questions (choose any two, limit each answer to 300 words):

Describe your experience using content marketing on a client website to achieve a specific goal. What was the goal, strategy, and results?

Describe your experience developing communications to reach audiences. How did you implement and utilize Social Media?

Describe your experience creating a brand voice on behalf of a client. How did you implement communications in that brand voice? Who was your target audience, and how did you adapt your messaging strategy to appeal to them?

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