Creative Strategist, NA team

In this role, you will apply AI-driven approaches to transform how we develop marketing strategies. As a Creative Strategist, you'll have the opportunity to harness the power of AI to transform the way we approach marketing—with insights through Large Language Models (LLMs), ideation tools like Meta AI, and content that resonates with our audience. AI is reshaping marketing workflows. We are not just building campaigns; we build systems of ideas that optimize ad delivery and maximize content discovery for our advertisers, leveraging our complex platform ecosystem to deliver results that drive business growth. As part of the Creative Strategy North America team, you will develop AI-driven marketing strategies for large-scale advertisers, push the boundaries of what’s possible, work on high-profile campaigns for world-leading brands, and devise innovative strategies that build brand awareness and yield measurable business results.

Creative Strategist, NA team Responsibilities

Set creative vision and build strategic plans that prioritize the biggest opportunities for business results for both clients and Meta

Build cross‑functional relationships and influence with client teams across sales, creative, and agency to position Meta for success with large‑scale companies

Build creative solutions that inspire, influence, and drive client action

Operationalize a creative, data‑driven approach that identifies the right creative challenges and blockers, tracks progress, and delivers long‑term sustainable progress

Coordinate and align multiple internal cross‑functional partnerships that navigate different goals and enable collaborative success

Stay current on emerging Meta products and ad formats, and apply them to client strategies in a timely manner

Identify clients’ creative challenges and develop, deploy, and scale effective ideas and solutions

Minimum Qualifications

10+ years of creative experience in brand and performance marketing/advertising, gained from working at creative teams or non‑traditional content creators

Experience identifying, scoping, and implementing business‑centered solutions, including short‑form video and creator marketing across multiple industry categories

Experience in creative ideas for paid social media: portfolio of social media campaigns required

Experience project‑managing complex projects and influencing stakeholders for clients and agencies, including production for digital and content

Knowledge of AI solutions and tools for marketing and advertising

Hands‑on experience building persuasive presentations, mockups and videos

Preferred Qualifications

Data fluency – experience working directly with data dashboards to extract insights

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

Experience in marketing and business

Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

Experience with ad performance measurement methodologies such as attribution modeling, brand lift studies, or conversion optimization

About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E‑Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.

$162,000/year to $229,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

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