Marketing Promotional Specialist

Position:

Promotional Specialist
Location:

Garland, TX
Role Overview

As our Promotional Specialist, you'll be responsible for developing and executing compelling promotional campaigns across multiple channels, including email, Google Merchant Center, and social media. You'll leverage your expertise in promotional strategies and digital marketing to drive customer engagement and sales growth. This is a full‑time position based in our office in Garland, TX.
Key Responsibilities

Develop and execute promotional campaigns, including discounts, special offers, and seasonal promotions.
Own and manage email communications strategy, including triggered/automated email campaigns and one‑time email sends.
Develop, schedule, and optimize email campaigns for maximum engagement and conversion.
Manage product listings and optimize campaigns within Google Merchant Center to enhance online visibility and drive traffic.
Develop and implement social media strategies to promote products, engage with followers, and drive brand awareness.
Create and schedule social media posts across various platforms to support marketing initiatives and promotional efforts.
Collaborate with the marketing team to align promotional activities with overall marketing goals and strategies.
Monitor and analyze campaign performance using data analytics tools to optimize results and ROI.
Qualifications

Detail‑oriented with exceptional organizational skills.
Proficiency in email marketing platforms (e.g., ESPs) and marketing automation tools.
Experience in developing mobile‑optimized and visually engaging promotional content.
Strong analytical skills with the ability to interpret data and draw actionable insights.
2-5 years of experience in digital marketing or promotional campaigns.
Bachelor’s degree in Marketing, Communications, or a related field preferred.
Knowledge of HTML, CSS, and Adobe Creative Cloud applications is a plus.
Previous experience in a B2B commercial environment is desirable.
Benefits

Competitive salary and benefits package.
Opportunities for career growth and professional development.
Supportive work environment with a diverse and inclusive culture.
Meaningful work that contributes to transforming the lighting industry.
401(k) and 401(k) matching.
Disability insurance.
Employee assistance program.
Employee discount.
Flexible schedule.
Flexible spending account.
Health insurance.
Health savings account.
Life insurance.
On‑the‑job training.
Paid time off.
Job Type:

Full‑time
Pay:

Up to $70,000.00 per year
Schedule:

Monday to Friday
Work Location:

In person
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