Marketing Coordinator

General Summary
We seek a highly energetic team player to fulfill a Marketing Coordinator position to participate in our company’s advertising and marketing campaigns. Your main responsibilities include conducting market research, events coordination, producing promotional materials, and analyzing sales data.

Our ideal candidate must be experienced in conducting research to analyze and gather data through various customer portals and interpret customers’ behavior and suggest creative ways to increase brand awareness and market share. Our ideal candidate must be able to design and execute marketing campaigns, and go-to-market initiatives, as well as deploy visionary concepts into actionable plans. Our candidate must be able to establish and design internal tracking systems and dashboards to help the leadership team identify and track marketing benefits and success of online marketing activities.

If you have excellent communication skills, a great work ethic and a passion for advertising strategies, we want to meet you.

Ultimately, you will ensure the company’s marketing efforts and help us achieve our immediate and long-term business goals.

Responsibilities

Coordinate, execute and manage community and corporate events with Marketing Agents and Director of Marketing

Ability to design websites to be functional, dynamic and well-organized both for internal and external clients

Conduct research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences)

Help design and implement successful marketing campaigns across residential and commercial sales

Set up tracking systems for online/social media activities

Track progress and provide guidance to RTC leadership team and analyze competitors offering through various SWOT analysis

Prepare reports by collecting and analyzing sales data

Collaborate with Director of Marketing to produce promotional materials

Craft clear, creative product marketing copy

Organize promotional activities for new products/services

Prepare (monthly, quarterly, and annual) forecasts

Requirements

Proven work experience as a Marketing/Event Coordinator, Marketing Specialist or similar role

Knowledge of traditional and digital marketing tools and strategies

Experience with research methods using data analytics software

Expertise or high level of experience in Wordpress and Adobe Creative Suite

SEO/SEM Experience

Solid computer skills, including MS Office, Excel web analytics and Google AdWords and Google analytics

Familiarity with Customer Relationship Management and Content Management System software

Excellent communication and presentation skills

BS degree in Marketing or relevant field experience

NOTE
The statements herein are intended to describe the general nature and level of work being performed by the employee and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. The employee will be required to perform any other job-related duties assigned by their supervisor. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

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