Amazon Advertising & Growth Manager

We are Fit + Fresh. We’re for every woman balancing work, life, and everything in between.

Designed by women, for real life

At Fit + Fresh, we're designing products for every woman balancing work, life, and everything in between.

We're the #1 National Lunch Bag Brand at Walmart and Target, the #1 Ice Brand on Amazon, and a trusted partner to many of the nation's leading retailers including Sam's Club, Meijer, TJX, Hobby Lobby, Kroger, and more.

As we continue building a nationally recognized consumer brand, Amazon remains one of our largest and fastest-growing businesses—and one of our biggest growth opportunities.

Position Summary
Fit + Fresh is seeking an experienced

Amazon Advertising & Growth Manager

to own and lead our Amazon advertising business.

You’ll be responsible for the advertising strategy behind our $20M+ Amazon business, managing more than

$2 million in annual advertising investment

across Sponsored Products, Sponsored Brands, Sponsored Display, DSP, Amazon Marketing Cloud, and emerging Amazon advertising platforms.

This role is fully accountable for advertising performance, profitability, budget management, forecasting, and long-term growth. You’ll make investment decisions, optimize campaigns, identify new growth opportunities, and ensure every advertising dollar delivers measurable business results.

While you’ll work closely with our Ecommerce Content, Marketing, Sales, Product Development, and Finance teams,

this role specifically owns Amazon advertising—not content creation or merchandising.

Our Ecommerce Content team leads Product Detail Pages, A+ Content, Brand Store, and creative execution. Your responsibility is to leverage advertising performance and customer data to identify opportunities, recommend improvements, and partner cross-functionally to maximize traffic, conversion, and profitable growth.

We’re looking for someone who thinks like an investor, loves data, and is passionate about building scalable advertising systems that drive long‑term growth.

Why This Role Matters
Amazon is one of Fit + Fresh’s largest and fastest-growing businesses.

Advertising is one of our largest controllable investments and directly influences:

Revenue Growth

Profitability

Market Share

Product Launch Success

Customer Acquisition

Long-Term Brand Growth

The decisions made in this role impact millions of dollars in annual revenue.

What You’ll Own
Operate the Amazon advertising business as if it were your own.

You’ll be responsible for:

Developing Amazon advertising strategy across all advertising platforms

Managing annual advertising budgets exceeding $2 million

Allocating advertising investment to maximize profitable growth

Optimizing campaign performance across Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and emerging Amazon advertising tools

Balancing revenue growth with contribution margin and profitability

Forecasting advertising spend, sales, and return on investment

Identifying opportunities to scale winning products while reducing inefficient spend

Building reporting dashboards and performance insights

Presenting monthly business reviews with clear recommendations and action plans

Owning advertising performance and business results

Cross‑Functional Partnership
You’ll partner closely with Ecommerce Content, Marketing, Creative, Product Development, Sales, and Finance to improve the overall Amazon business.

Using advertising and conversion data, you’ll identify opportunities to improve:

A+ Content

Brand Store experience

Creative assets

Product imagery and video

Ratings & Reviews

Promotional strategy

While these assets are owned by our Ecommerce Content and Marketing teams, you’ll provide the data, insights, and recommendations that help improve conversion, advertising efficiency, and profitable growth.

Success comes from relentless testing and continuous improvement.

Advertising Optimization (Owned)

Campaign structure

Search term optimization

Bid management

Audience targeting

Sponsored Products

Sponsored Brands

Sponsored Display

DSP

Budget allocation

AI bidding strategies

Conversion Optimization (Partner)
Partner with the Ecommerce Content and Marketing teams to recommend and evaluate testing around:

Video

A+ Content

Brand Store

Creative messaging

Promotional offers

Leverage AI tools to improve campaign efficiency, reporting, forecasting, and decision‑making while maintaining strong business judgment.

Forecasting & Planning
Own advertising forecasting across major business events, including:

Monthly advertising spend

Revenue

ROAS

ACoS

TACoS

Holiday events

New product launches

Partner closely with Finance to ensure advertising investments align with company budgets, profitability targets, and long‑term business objectives.

Your Scoreboard
Success isn’t measured by activity—it's measured by business results.

You’ll be accountable for:

ROAS

TACoS

Contribution Margin

Advertising Profitability

Budget Accuracy

Spend Efficiency

Incremental Revenue

Customer Acquisition

Market Share

What Success Looks Like
You:

Think like an investor.

Love solving problems with data.

Move quickly and make informed decisions.

Challenge assumptions.

Are obsessed with continuous improvement.

Aren’t satisfied with "good enough."

Thrive in an environment where you’re accountable for measurable business results.

Success in this role means:

Improving advertising efficiency year over year

Increasing market share

Maximizing return on every advertising dollar

Building scalable advertising systems

Identifying growth opportunities before competitors

Turning data into smarter business decisions

Qualifications

5+ years managing Amazon Advertising

Experience managing $1M+ annual advertising budgets preferred

Deep understanding of Amazon Advertising, Retail Media, and Amazon's evolving advertising ecosystem

Hands‑on experience with:

Sponsored Products

Sponsored Brands

Sponsored Display

DSP

Amazon Marketing Cloud (preferred)

Brand Analytics

Search Query Performance

Bulk Operations

Strong analytical and financial acumen

Advanced Excel skills

Experience with advertising platforms such as Pacvue, Perpetua, Quartile, Helium 10, Data Dive, or similar tools

Excellent communication and executive presentation skills

Why People Love This Role
This isn't a role where you’ll simply execute someone else’s strategy.

You’ll own one of the company’s most important growth engines.

You’ll influence how millions of advertising dollars are invested, partner with cross‑functional leaders to improve the customer experience, and see the direct impact of your decisions on company growth.

If you’re excited by the idea of combining strategy, analytics, and performance marketing to build a nationally recognized consumer brand, we’d love to hear from you.

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