Social Media & Content Specialist

ESSENTIAL DUTIES AND RESPONSIBILITIES

Social Media Strategy & Content Creation

Develop and execute a comprehensive social media strategy across all major platforms.
Create, edit, and publish high‑quality, engaging multimedia content, including short‑form video (Reels/TikToks), graphics, and copy.
Maintain a consistent brand voice and visual identity while adapting messaging for different audience segments.
Manage a detailed content calendar to ensure regular posting and alignment with broader marketing campaigns.
Sales Enablement & Lead Generation

Collaborate closely with sales teams to develop content that addresses customer pain points and highlights product value propositions.
Design and implement social selling strategies to identify and engage potential leads.
Create bottom‑of‑the‑funnel content such as case studies, testimonials, and product demos tailored for social distribution.
Monitor social channels for sales opportunities and facilitate hand‑offs to the sales department.
Recruitment Branding & Talent Attraction

Develop compelling video content that highlights sales channels and earning potential to attract high‑performing sales professionals.
Create plug‑and‑play social assets for recruiters to source top‑tier talent via LinkedIn, Instagram, and TikTok.
Capture culture by visiting sales offices and branches to share success stories and internal culture highlights.
Community Engagement & Management

Actively manage and grow online communities by responding to comments, messages, and mentions in a timely manner.
Identify and engage with industry influencers and brand advocates to expand reach.
Stay ahead of social media trends, algorithm changes, and competitor activity to keep the brand at the forefront of the industry.
Analytics & Reporting

Track and report on KPIs including engagement rates, follower growth, website traffic from social, and SQLs generated.
Use data‑driven insights to continuously optimize content performance and ROI.
Analyze social metrics with a focus on recruitment conversion—tracking how social engagement leads to applicant flow.
Leverage AI tools for rapid video editing and captioning to maintain speed without compromising quality.
Requirements

3–5+ years of experience managing social media for a high‑growth brand or creative agency.
A strong portfolio or reel demonstrating short‑form video creation and high‑performing social campaigns.
Expert‑level knowledge of TikTok, Instagram, LinkedIn, and YouTube algorithms.
Proficiency in mobile editing apps (e.g., CapCut, InShot) and Adobe Creative Suite (Premiere Rush, After Effects, Photoshop).
Ability to move at the speed of social, prioritizing breaking trends and high‑priority brand moments in real‑time.
Familiarity with using AI to enhance creative brainstorming and streamline content production tasks.
Exceptional verbal and written communication skills; comfortable on‑camera or directing content shoots.
Compensation

Starting salary/wage for this opportunity: $74,773.20 to $99,697.60. Compensation decisions will not be based on salary history.
Benefits

Medical/Dental/Vision insurance
Life Insurance, Disability Insurance
401(k) Plan + Company Match
Stock Purchase Plan
Paid vacation/holidays, paid baby bonding leave
Employee discounts
PowerU – 100% funded education programs
Employee donation matching
Volunteer hour rewards
Sunrun is proud to be an equal‑opportunity employer that does not tolerate discrimination or harassment of any kind. We believe that empowering people and valuing their differences are essential for our mission of connecting people to the cleanest energy on earth.

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