Market Research Manager

A collective energy and ambition. A place where you can make a real difference. We’re a company that genuinely cares about our people, our products, our consumers and the environment. Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries. United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.
Role Summary

This Market Research Manager collaborates across the Data & Analytics Office to provide the Commercial (Brand & Sales) and New Product Teams guidance & insight based on a solid understanding of the consumer for assigned categories. They provide insights through the execution of primary and secondary marketing research and analytical support for current and/or emerging products. This includes consumer research to assess and understand innovation, product performance, strategic positioning, message studies, tactical marketing programs, shopper behavior and strategic initiatives. The role also includes analysis of existing research & syndicated data sources to help with market assessments.
Role Accountabilities and Responsibilities

Manages marketing research projects:

Works to define appropriate methodology consistent with business goals.
Partners with external agencies & platforms for survey creation, data collection & data analysis.
Reviews all research materials to ensure validity of research.
Provides input as necessary to marketing and agencies in the development of materials for testing.
Provides actionable recommendations grounded in insights from marketing research, syndicated data, business situation, and realities.
Provides brand planning & strategy assistance through a solid understanding of the consumer.

Apprises the organization of evolving consumer demographics, behaviors, and other trends relative to assigned brands and categories.
Works with support functions as necessary to address business questions with all relevant information and support related strategic efforts.
Works with secondary studies and syndicated data sources such as Circana, Numerator, Luminate, and Mintel.
Manages projects within budgets, schedules, corporate, legal & regulatory requirements, and strictly adheres to relevant policies & SOPs.
Education and Experience

Bachelor’s degree in business management, Psychology, Finance, other quantitative disciplines, or related Life science.
Minimum of 5 years of relevant business experience in market research, business intelligence, marketing, or business analytics required.
Skills and Competencies

Excellent problem‑solving, communication, presentation skills, and ability to function as a team member.
Knowledge of qualitative & quantitative research methodologies, data sources, and specialized market research software.
Experience integrating diverse sources of information to formulate business‑relevant, and strategic recommendations.
Ability to work on a variety of projects spanning multiple categories simultaneously.
Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.

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