Senior Graphic Designer + Brand Strategist

SENIOR GRAPHIC DESIGNER + BRAND STRATEGIST

LOCATION: Hybrid (Indianapolis/Carmel-based)
PURPOSE: Develop and execute brand-aligned creative and design strategy that strengthens client brand identity and delivers measurable business results for PMG clients.
MANAGERS: CEO, VP of Operations, Director of Client Success, Director of Brand Strategy
SCOPE: Creative Design + Asset Production (60%), Brand Strategy + Marketing Collaboration (20%), Client Engagement + Execution (20%)
ACCOUNTABILITIES: Creative Design Execution, Brand Strategy Development, Client Asset Delivery, Internal Brand Stewardship, Cross-Functional Collaboration
KEY PERFORMANCE INDICATORS: Client Satisfaction, Creative Quality, Timeliness, Strategic Alignment, Brand Consistency, Utilization Rate
ABOUT PENCE MEDIA GROUP

Pence Media Group (PMG) is a full-service public relations, branding, digital + paid media and marketing consultancy founded by Nicole Pence Becker in 2017. PMG serves clients across the public, private, and nonprofit sectors.
PMG has grown into a dynamic, award-winning team known for helping clients affirm their brand identity, craft meaningful messages, and deliver them to targeted audiences—with an operating mantra of, “Consider it done.” As a certified Women’s Business Enterprise (WBE), PMG partners with organizations ranging from startups to Fortune 500 companies to drive visibility, strengthen reputation, and deliver measurable results.
POSITION OVERVIEW

PMG is seeking a Senior Graphic Designer + Brand Strategist to develop bold, brand-aligned creative and strategic marketing deliverables for our private, public, and nonprofit clients. This hybrid role blends high-level brand development with hands‑on design execution, working closely with the Director of Brand Strategy.
This role requires a versatile, systems‑minded creative with a minimum of 7 years of experience in graphic design, brand development, or integrated marketing—someone who can build scalable design solutions, think strategically, and execute with polish. The ideal candidate has sharp design instincts, marketing fluency, and the ability to translate complex ideas into clean, compelling visuals that work across formats and platforms. A passion for storytelling, an eye for detail, and the ability to own projects from concept to completion are essential.
This is a full‑time, hybrid position requiring 40 hours per week, with in‑person collaboration in the Indianapolis area or at PMG’s headquarters in Carmel.
QUALIFICATIONS

Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field
Minimum 7 years of relevant experience in graphic design, brand development, and/or integrated marketing
Proven ability to design and develop marketing materials across digital and print
Deep understanding of brand identity systems, typography, color theory, and layout
Strong portfolio showcasing branding work, social media templates, presentations, and campaign assets
Ability to contribute to marketing strategy, not just design execution
Proficiency in Adobe Creative Suite (especially InDesign, Illustrator, Photoshop) and Canva
Familiarity with project management tools (e.g., Monday.com), Google Workspace, and social platforms
Bonus: experience with motion graphics, email templates, and web design (e.g., Figma or Webflow)
ROLES + RESPONSIBILITIES

CREATIVE DIRECTION + DESIGN

Work alongside the Director of Brand Strategy to create high‑impact design assets including brand systems, campaign visuals, marketing materials, large‑scale designs, pitch decks, event signage, and social media templates
Translate brand strategy into compelling, consistent visual identities
Develop and manage visual content for clients across industries, working within brand guidelines and pushing creative boundaries when appropriate
Own asset creation from concept through delivery, ensuring on‑time execution and high‑quality output
STRATEGIC MARKETING COLLABORATION

Partner with PR and marketing strategists to ensure visuals support client campaign goals
Participate in brand discovery, message alignment, and creative brief development
Contribute to marketing planning sessions and strategic brainstorms
Support the development of internal PMG materials and brand guidelines
CLIENT ENGAGEMENT + EXECUTION

Serve as a visual lead on select accounts, communicating directly with clients and integrating feedback
Present design concepts to internal stakeholders and clients with clarity and confidence
Help clients visualize their potential through elevated creative assets that match their brand voice and goals
TOOLS + PLATFORMS

Experience with:
Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Canva
Project management tools (e.g., Monday.com) and Google Workspace
Social media platforms and content scheduling tools
Bonus: motion graphics, email template design, and web design tools (e.g., Figma or Webflow)
Familiarity with AI‑powered design tools (e.g., Adobe Firefly, Midjourney) to support concepting and production efficiency
PROFESSIONAL DEVELOPMENT

Stay current on emerging design trends, creative tools, and strategic marketing practices
Pursue continued learning through workshops, webinars, and industry communities
WHAT WE OFFER

At PMG, we invest in our people. Our Total Rewards Compensation model is designed to recognize impact, reward excellence, and support the whole person, not just the employee.
Here’s what full‑time team members can expect:
Industry‑leading Salary aligned with role, experience, and performance
Performance utilization pay‑outs based on client impact, billable hours, and contributions
Competitive PTO + Annual Company Holidays
Flex Days to support community involvement, remote work, or mental reset
Monthly Cell Phone + Gas/Commute Stipend
Flexible Hybrid Work Model with weekly in‑person collaboration in Carmel or Indianapolis
Professional Growth Opportunities through stretch assignments and continuous upskilling
Creative Autonomy + Strategic Ownership in a high‑performance, values‑driven environment
A culture built on accountability, ambition, and action—where “Consider it done” isn’t a slogan, it’s how we operate
Employee philanthropy program
HOW TO APPLY

Serious applicants should send the following to Nicole Pence Becker at nicole@pencemediagroup.com for consideration:

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