Senior Creative Strategist

DealMaker

is a fast-growing fintech company revolutionizing the capital markets ecosystem with a mission to make online capital raising mainstream. We empower founders, CEOs, and operators to raise capital digitally, both from their own communities and through strategically marketed campaigns. No other platform provides an end-to-end solution like ours—and our track record speaks for itself, with over $2B raised across 1,000+ campaigns. We power the largest online capital raises for customers like EnergyX ($88M), Green Bay Packers ($65M), Miso Robotics ($72M+), Monogram Orthopaedics (Nasdaq:MGRM) and many others, with 3 IPOs in the past year alone. We are quickly expanding our horizons and are seeking talented team members to join us on our journey to transform the global capital market.

Who you are
This is

not a traditional creative role . We’re looking for a

performance-driven Creative Strategist

who can combine storytelling, data, and experimentation to drive measurable business outcomes. You’ll own creative strategy across campaigns, from concept to performance, and play a key role in scaling how we produce and optimize creative.

You’ll also leverage

AI as a tool to move faster, test more, and improve output , but first and foremost, you are a

strong creative thinker grounded in performance marketing .

What You’ll Do
Strategic Creative Direction

Develop creative strategies and campaign concepts grounded in audience insight and performance goals

Write clear, testable creative briefs that drive measurable results

Lead creative across key channels (paid social, landing pages, email)

Translate data into actionable creative direction and iterate based on performance

Performance Optimization & Experimentation

Analyze performance metrics (CTR, CVR, ROAS, etc.) to inform creative decisions

Design and execute A/B tests to continuously improve outcomes

Connect top-of-funnel creative performance to deeper funnel metrics (conversion, revenue)

Identify patterns in performance data and translate them into scalable creative insights

AI-Enabled Creative Workflows

Use AI tools to accelerate research, ideation, testing, and production

Experiment with AI-driven workflows to increase creative output and speed

Identify opportunities to streamline creative processes using automation and tooling

Contribute to building repeatable workflows the broader team can adopt

(Note: deep technical system-building is not required, but curiosity and experimentation with AI is essential.)

Client Engagement & Creative Leadership

Act as the creative lead for assigned clients and campaigns

Present and defend creative strategy with confidence and clarity

Provide strategic guidance on messaging, positioning, and creative direction

Ensure all deliverables meet a high bar for quality and performance

Project Ownership & Collaboration

Own creative timelines and deliverables across multiple campaigns

Collaborate cross-functionally with paid media, production, and retention teams

Identify risks early and proactively drive solutions

Help improve internal creative processes and team efficiency

What You Need
Core Requirements

Proven experience in

creative strategy , ideally in performance marketing or DTC environments

Strong portfolio demonstrating

creative work tied to performance outcomes

(e.g., ROAS, CTR, conversions)

Strong business and market curiosity, with a natural interest in how companies grow, invest, acquire customers, and drive revenue, and a habit of staying up to date on trends across marketing, consumer behavior, and emerging industries.

Ability to think across the

full funnel , not just top-of-funnel creative

Strong copy and concept development skills

Excellent communication and ability to present to internal and external stakeholders

A

problem-solver mindset

with the ability to operate in fast-paced, evolving environments

AI & Tools (Important, but Flexible)

Experience using AI tools (e.g., Claude, Zapier etc.) to enhance creative workflows

Curiosity and willingness to experiment with new tools and approaches

Ability to identify opportunities where AI can improve speed, scale, or quality

Nice-to-Haves

Experience building or contributing to AI-driven workflows or automations

Familiarity with tools like Zapier, Make, or similar platforms

Experience training or enabling teams on new tools or processes

This is a hybrid, Los Angeles–based role (3 days in-office in the Culver City area) requiring strong overlap with Mountain Standard Time (MST) working hours to support team collaboration.

Founded in 2018 by leading capital markets lawyers, DealMaker has blazed its own trail as the leading online capital-raising platform.As a tech startup, we are well-capitalized, firmly established in our market, and ready to scale. Here’s why you should want to join us:

Competitive compensation with the opportunity to earn equity—get into a growth company on the ground floor

A diverse & distributed team of doers, innovators, and experts

Shared employee benefit plan (medical, vision, & dental)

We love AI and have tools to support you build innovative solutions

Annual learning support And more!

We use automated and artificial intelligence-based tools ("Automated Employment Decision Tools") to assist in screening, assessing, or evaluating candidates. These tools may assess job-related qualifications such as skills, experience, and work history. AI-assisted tools support our recruitment team and do not replace human judgment; all final hiring decisions are made by human reviewers.

Applicants may request information about the use of these tools or request an alternative selection process by contacting us at Talent@dealmaker.tech. For more information about how personal information is collected and used, please see our Privacy Notice.

Equal Employment Opportunity

DealMaker does not discriminate in hiring or terms and conditions of employment because of an individual’s race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws.

Please inform us if you require any accommodation, and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.

Compensation
$100K

The base salary range for this role starts at $100,000. Final compensation will be based on skills, qualifications, and experience. This role is eligible to participate in our bonus, a performance-based variable compensation program with a target of 10% of base salary. Variable payouts are not guaranteed and are subject to performance and plan terms.

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