Marketing Advisor

The Marketing Advisor is responsible for business marketing advisory and consulting of 12-15 Cardone Ventures’ clients and the regular review and monitoring of their sales & marketing activities and data. As “fractional CMO/CRO” for the client, they will prepare metrics reports, generate marketing budgets and campaign plans, and leverage their sales and marketing experience to guide client revenue maximization through each step of their unique customer engagement models. The Marketing Advisor will also investigate ways to improve profitability through proactive management of CPL/CPA and analyze markets for business opportunities such as expansion, partnership, or diversification to increase flow, conversion, and retention.

SUCCESS LOOKS LIKE

Approaching each client’s business as if it is your own, to truly become an extension of their management team and fully embrace that your success is directly linked to theirs such that it inspires you to get creative and do whatever it takes to ensure their growth

Constantly working towards complete alignment and accountability between the client and team to help us achieve results faster, and being able to evolve communication & inspire others as needed to make this happen

Leveraging data as the basis for all recommendations and outcomes so clients never have to question the ROI of working with you

OBJECTIVES

Develop annual budgets and implement comprehensive marketing plans to drive increased flow, conversion and retention to enhance brand visibility, customer engagement and overall revenue targets.

Guide and advise on the implementation of foundational marketing components, such as customer personas, the brand house, and customer journeys

Utilize analytical insights to optimize B2C and B2B campaigns, refine target audience segmentation, and maximize the overall effectiveness of marketing efforts

Implement, optimize, and hold clients accountable to tracking of quantifiable marketing KPIs and metrics to measure and improve results

Provide guidance and expertise in analyzing and interpreting performance data to determine campaign success

Provide coaching and mentorship to support the growth and development of the clients’ marketing teams

Advise clients on marketing best practices across digital, social and traditional media channels, including creative agency evaluation and selection

Work collaboratively with cross-functional teams including Operations and Finance to develop coordinated plans for clients

COMPETENCIES

Experience developing integrated marketing campaigns encompassing digital and traditional marketing tactics aligned to the client’s budget

Possess sufficient financial acumen to develop complex marketing budgets, analyze and interpret complex data, and create insights that inform key business decisions for the client

Able to advise clients on how to optimize and leverage CRM software, such as HubSpot, to increase lead conversion and customer retention

Advanced understanding of relevant digital marketing platforms

Expertise with, Google Analytics, Google AdWords, and Facebook Ads Manager

Consultative nature, with ability to articulate high-level insights from complex data sets and highlight opportunities and risks

Deep understanding of analytics & data reporting platforms

EDUCATION AND EXPERIENCE

Bachelor’s Degree in Marketing or related area of study, or equivalent work experience

At least 6-8 years’ experience in marketing, sales, and management, preferably in a consulting capacity

Medical, dental, and vision (employee + dependents)

401(k) with up to 3% company match

Parental leave: 8 weeks fully paid (primary caregiver) / 4 weeks fully paid (secondary) + 1 month remote for both

Vacation and sick time that increases with tenure

Pet insurance through SPOT

Employee Assistance Program through Guardian

Professional development reimbursements for outside courses and certifications

$250K+ in internal education resources across Sales, Operations, Finance, People, and Marketing

Uncapped commission eligibility for all team members

PHYSICAL REQUIREMENTS

Prolonged periods of time standing, speaking, walking, and/or sitting at a computer

COMMITMENT TO DIVERSITY
As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce Cardone Ventures recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates and partners.

Cardone Ventures uses AI-assisted tools as part of our recruiting process. These tools may be used to support resume screening, candidate outreach, or initial assessments. All hiring decisions are made by our People team and hiring managers. If you have questions about our process please contact us.

If this position caught your eye, send us your resume!

For best consideration, include the job title and source where you found this position in the subject line of your email to careers @cardoneventures.com. Already a Cardone Ventures candidate? Please connect directly with your recruiter to discuss this opportunity.

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